Map

So here is a little background and commentary to my 2017 Mega Trends & Technologies map. This map began as an idea way back in 2015, but it wasn’t until early 2016 that I started to draw various outlines of what the map might look like.Eventually I settled on a look based on an earlier map I created in 2010. The initial thinking was very much about what the individual lines might represent and then obviously what to put on the lines and in particular the connection points (which took ages).

The mega trends were the first thing to get worked out. I had a gut feel about this already, but researched various publications to extend my thinking. These sources included work done by the MOD GST folks (Global Strategic Trends to 2040), the US National Intelligence Council (NIC) report on 2030, the OECD Science, Technology and Innovation Outlook 2016, Shell Scenarios and various reports by PWC, EY, KPMG and McKinsey. The main mega trends (about ten) broadly link with the mega trends contained within these reports, although I added a quite a few of my own to stir things up.

The final list of mega trends on the map (31 of them) are thus: population growth, urbanisation, rise of Africa, automation, globalisation, Easternisation, localisation (the same size as globalisation quite deliberately), climate change, falling fertility, societal ageing, competition for resources, growth of the global middle class, rising inequality, tribalism, ambiguity, individualism, volatility, complexity, personalisation, too much information, convenience, virtualisation, debt, connectivity, acceleration of change, uncertainty, desire for permanence, decline of trust, anxiety, simplicity, and digital self-actualisation.

I had a big think about what should be in the middle of the map. In the end it was a connectivity, closely aligned with globalisation, acceleration of change, anxiety and volatility. Individualism was almost in the centre, but I had a long debate with myself about whether this was quite the right word. The NIC has Individual Empowerment as a mega trend, and this was tempting, as was Solipsism. In the end it was just plain individualism.

The lines radiating into or out of the centre (depending on how you read it) ended up being fairly familiar. They are society, work, economy, money, food, technology, retail, environment, media, transport, politics, energy, education, health, security and values. That last one was a last minute addition. Originally it was religion, then it became death (!) and then identity. I would have liked more time on this and may extend the line in any future versions.

The icons on the map are ‘mega trends’, ‘now’ (which means a current trend) and ‘next’ (meaning a future idea, innovation, event or trend). I also added ‘counter-trends’, ‘partial ruins’ (things that are dying out or in a state of decay), ‘dangerous currents’ and ‘places of interest’. Broadly ‘now’ (call it 2017-2020) is in the middle of the map and the future (‘next’) radiates outwards. All of the entries are serious and there’s a solid argument behind each and every one, but some are also intended to provoke, For example, the idea of wearables that display the predicted death date of the user is simply an extension of what’s going on now with a bit of gamification and exaggeration thrown in.

At the bottom of the map there are a series of global game changers. These are broadly mega risks (x-risks) and by their nature rather negative. It would be interesting to do the map again and have this section about hugely impactful positive events, but that’s really quite hard to think of that many (like trying to think of utopian rather than dystopian sci-fi). BTW, I had ‘Donald Trump really is President’ as a global risk in this section ages ago, but obviously had to take him off when this really happened! (See image).

So what’s the map for? It’s really just what’s in my head right now (May 2017). Hopefully it will spark some debate and make people think, especially about where we, as a world, might be heading. If you like the map you might enjoy a couple of other important sources, namely two of my books Future Files and especially Digital Vs. Human. Thank you for reading.

PS – There’s a lovely mistake on the map that I might just keep on. I added Cult of Artificial Stupidity as a place of interest – but I added it twice.

Finally (but probably not) here’s a link to some of the things that never made it onto the map or were taken off (i.e. trends and future predictions)

Strategy Conversation Cards

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Long-time readers may remember that as well as maps I have a thing for cards. I’ve previously helped to create a set of cards for PWC to help CFOs discuss the distant future and I also created a set, along with Oliver Freeman, for Public Libraries New South Wales in Australia. I also have a set of Oblique Strategies cards from Brian Eno and Peter Schmidt along with various vintage playing game games.

My latest collaboration is with Tech Foresight at Imperial College with whom I’ve created a set of conversation cards aimed at people in R&D, horizon scanners and people engaged in foresight activities. In this instance there are 64 cards from four categories – cities, resources, data and workforce – along with five wildcards or jokers. The point of the pack is again to stimulate discussion about alternative futures. The cards are still in beta and there aren’t may sets around currently, but if you’d like a set they are available at cost, which is £30 plus postage.

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Sensing the Futures (how to challenge ruling narratives)

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Here’s a prediction. You are reading this because you believe that it’s important to have a sense of what’s coming next. Or perhaps you believe that since disruptive events are becoming more frequent you need more warning about potential game-changers, although at the same time you’re frustrated by the unstructured nature of futures thinking.

Foresight is usually defined as the act of seeing or looking forward – or to be in some way forewarned about future events. In the context of science and technology it can be interpreted as an awareness of the latest discoveries and where these may lead, while in business and politics it’s generally connected with an ability to think through longer-term opportunities and risks be these geopolitical, economic or environmental. But how does one use foresight? What practical tools are available for companies to stay one step ahead of the future and to deal with potential disruption?

The answer to this depends on your state of mind. In short, if alongside an ability to focus on the here and now you have – or can develop – a corporate culture that’s furiously curious, intellectually promiscuous, self-doubting and meddlesome you are likely to be far more effective at foresight than if you doggedly stick to a single idea or worldview. This is due to the fact that the future is rarely a logical extension of single ideas or conditions. Furthermore, even when it looks as though this may be so, everything from totally unexpected events, feedback loops, behavioural change, pricing, taxation and regulation have a habit of tripping up even the best-prepared linear forecasts.

Always look both ways
In other words, when it comes to the future most people aren’t really thinking, they are just being logical based on small sets of data or recent personal experience.

The future is inherently unpredictable, but this gives us a clue as to how best to deal with it. If you accept – and how can you not – that the future is uncertain then you must accept that there will always be numerous ways in which the future could play out. Developing a prudent, practical, pluralistic mind-set that’s not narrow, self-assured, fixated or over-invested in any singular outcome or future is therefore a wise move.

This is similar in some respects to the scientific method, which seeks new knowledge based upon the formulation, testing and subsequent modification of a hypothesis. The scientific method is perhaps best summed up by the idea that you should always keep an open mind about what’s possible whilst simultaneously remaining somewhat cynical.

Not blindly accepting conventional wisdom, being questioning and self-critical, looking for opposing forces, seeking out disagreement and above all being open to disagreements and anomalies are all ways of ensuring agility and most of all resilience in what is becoming an increasingly febrile and inconstant world.

This is all much easier said than done, of course. Homo sapiens are a pattern seeing species and two of the things we loathe are randomness and uncertainty. We are therefore drawn to forceful personalities with apparent expertise who build narrative arcs from a subjective selection of so called ‘facts’. Critically, such narratives can force linkages between events that are unrelated or ignore important factors.

Seeking singular drivers of change or maintaining a simple positive or negative attitude toward any new scientific, economic or political development is therefore easier than constantly looking for complex interactions or erecting a barrier of scepticism about ideas that almost everyone else appears to agree upon or accept without question.
Danger: hidden assumptions.In this context a systems approach to thinking can pay dividends. In a globalised, hyper-connected world, few things exist in isolation and one of the main reasons that long-term planning can go so spectacularly wrong is the over simplification of complex systems and relationships.

Another major factor is assumption, especially the hidden assumptions about how industries or technologies will evolve or how individuals will behave in relation to new ideas or events. The historical hysteria about Peak Oil might be a case in point. Putting to one side the assumption that we’ll need oil in the future, the amount of oil that’s available depends upon its price. If the price is high there’s more incentive to discover and extract more oil. A high oil price fuels a search for alternative energy sources, but also incentivises behavioural change at both an individual and governmental level. It’s not an equal and opposite reaction, but the dynamic tensions inherent within powerful forces means that balancing forces do often appear over time.

Thus we should always think in terms of technology plus psychology or one factor combined with others. In this context, one should also consider wildcards. These are forces that appear out of nowhere or which blindside us because we’ve discounted their importance. For example, who could have foreseen the importance of the climate climate debate in the early 2000s or its relative disappearance in the aftermath after the global financial crisis in 2007/8.

Similarly, it can often be useful to think in terms of future and past. History gives us clues about how people have behaved before and may behave again. Therefore it’s often worth travelling backwards to explore the history of industries, products or technologies before travelling forwards.

If hidden assumptions, the extrapolation of recent experience, and the interplay of multiple factors are three traps, cognitive biases are a fourth. The human brain is a marvellous thing, but too often it tricks us into believing that something that’s personal or subjective is objective reality. For example, unless you are aware of confirmation bias it’s difficult to unmake your mind once it’s made up. Back to Peak Oil and Climate Change scepticism perhaps.

Once you have formed an idea about something – or someone – your conscious mind will seek out data to confirm your view, while your subconscious will block anything that contradicts it. This is why couples argue, why companies steadfastly refuse to evolve their strategy and why countries accidently go to war. Confirmation bias also explains why we persistently think that things we have experienced recently will continue into the future. Similar biases mean that we stick to strategies long after they should have been abandoned (loss aversion) or fail to see things that are hidden in plain sight (inattentional blindness).

In 2013, a study in the US called the Good Judgement Project asked 20,000 people to forecast a series of geopolitical events. One of their key findings was that an understanding of these natural biases produced better predictions. An understanding of probabilities was also shown to be of benefit as was working as part of a team where a broad range of options and opinions were discussed. You have to be aware of another bias – Group Think – in this context, but as long as you are aware of the power of consensus you can at least work to offset its negative aspects.

Being aware of how people relate to one another also brings to mind the thought that being a good forecaster doesn’t only mean being good at forecasts. Forecasts are no good unless someone is listening and is prepared to take action.Thinking about who is and who is not invested in certain outcomes – especially the status quo – can improve the odds when it comes to being heard. What you say is important, but so too is whom you speak to and how you illustrate your argument, especially in organisations that are more aligned to the world as it is than the world as it could become.

Steve Sasson, the Kodak engineer who invented the world’s first digital camera in 1975 showed his invention to Kodak’s management and their reaction was: ‘That’s cute, but don’t tell anyone.” Eventually Kodak commissioned research, the conclusion of which was that digital photography could be disruptive. However it also said that Kodak would have a decade to prepare for any transition. This was all Kodak needed to hear to ignore it. It wasn’t digital photography per se that killed Kodak, but the emergence of photo-sharing and of group think that equated photography with printing, but the end result was much the same.

Good forecasters are good at getting other peoples’ attention through the use of narratives or visual representations. Just look at the power of science fiction, especially movies, versus that of white papers or power point presentations.

If the engineers at Kodak had persisted, or had brought to life changing customer attitudes and behaviours through the use of vivid storytelling – or perhaps photographs or film – things might have developed rather differently.

Find out what you don’t know
Beyond thinking about your own thinking and thinking through whom you speak to and how you illustrate your argument, what else can you do to avoid being caught on the wrong side of future history? According to Michael Laynor at Deloitte Research, strategy should begin with an assessment of what you don’t know, not with what you do. This is reminiscent of Donald Rumsfeld’s infamous ‘unknown unknowns’ speech.

“Reports that say that something hasn’t happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know….”

The language that’s used here is tortured, but it does fit with the viewpoint of several leading futurists including Paul Saffo at the Institute for the Future. Saffo has argued that one of the key goals of forecasting is to map uncertainties.

What forecasting is about is uncovering hidden patterns and unexamined assumptions, which may signal significant revenue opportunities or threats in the future.

Hence the primary aim of forecasting is not to precisely predict, but to fully identify a range of possible outcomes, which includes elements and ideas that people haven’t previously known about, taken seriously or fully considered. The most useful starter question in this context is: ‘What’s next?’ but forecasters must not stop there. They must also ask: ‘So what?’ and consider the full range of ‘What if?’

Consider the improbable
A key point here is to distinguish between what’s probable, and what’s possible. Sherlock Holmes said that: “Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.” This statement is applicable to forecasting because it is important to understand that improbability does not imply impossibility. Most scenarios about the future consider an expected or probable future and then move on to include other possible futures. But unless improbable futures are also considered significant opportunities or vulnerabilities will remain unseen.

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This is all potentially moving us into the territory of risks rather than foresight, but both are connected. Foresight can be used to identify commercial opportunities, but it is equally applicable to due diligence or the hedging of risk. Unfortunately this thought is lost on many corporations and governments who shy away from such long-term thinking or assume that new developments will follow a simple straight line. What invariably happens though is that change tends to follow an S Curve and developments have a tendency to change direction when counter-forces inevitably emerge.

Knowing precisely when a trend will bend is almost impossible, but keeping in mind that many will is itself useful knowledge. The Hype Cycle developed by Gartner Research is also helpful in this respect because it helps us to separate recent developments or fads (the noise) from deeper or longer-term forces (the signal). The Gartner diagram links to another important point too, which is that because we often fail to see broad context we have a tendency to simplify.

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This means that we ignore market inertia and consequently overestimate the importance of events in the shorter term, whilst simultaneously underestimating their importance over much longer timespans.

An example of this tendency is the home computer. In the 1980s, most industry observers were forecasting a Personal Computer in every home. They were right, but this took much longer than expected and, more importantly, we are not using our home computers for word processing or to view CDs as predicted. Instead we are carrying mobile computers (phones) everywhere, which is driving universal connectivity, the Internet of Things, smart sensors, big data, predictive analytics, which are in turn changing our homes, our cities, our minds and much else besides.

Drilling down to reveal the real why
What else can you do to see the future early? One trick is to ask what’s really behind recent developments. What are the deep technological, regulatory of behavioural drivers of change? But don’t stop there.

Dig down beyond the shifting sands of popular trends to uncover the hidden bedrock upon which new developments are being built. Then balance this out against the degree of associated uncertainty.

Other tips might include travelling to parts of the world that are in some way ahead technologically or socially. If you wish to study the trajectory of ageing or robotics, for instance, Japan is a good place to start. This is because Japan is the fastest ageing country on earth and has been curious about robotics longer than most. Japan is therefore looking at the use of robots to replace people in various roles ranging from kindergartens to aged-care.

You can just read about such things, of course. New Scientist, Scientific American, MIT Technology Review, The Economist Technology Quarterly are all ways to reduce your travel budget, but seeing things with your own eyes tends to be more effective. Speaking with early adopters (often, but not exclusively younger people) is useful too as is spending time with heavy or highly enthusiastic users of particular products and services.

Academia is a useful laboratory for futures thinking too, as are the writings of some science fiction authors. And, of course, these two worlds can collide. It is perhaps no coincidence that the sci-fi author HG Wells studied science at what was to become Imperial College London or that many of the most successful sci-fi writers, such as Isaac Asimov and Arthur C. Clarke, have scientific backgrounds.

So find out what’s going on within certain academic institutions, especially those focussed on science and technology, and familiarise yourself with the themes the best science-fiction writers are speculating about.

Will doing any or all of these things allow you to see the future in any truly useful sense? The answer to this depends upon what it is that you are trying to achieve. If you aim is granular – to get the future 100% correct – then you’ll be 100% disappointed. However, if you aim is to highlight possible directions and discuss potential drivers of change there’s a very good chance that you won’t be 100% wrong. Thinking about the distant future is inherently problematic, but if you spend enough time doing so it will almost certainly beat not thinking about the future at all.

Moreover, creating the time to peer at the distant horizon can result in something more valuable than planning or prediction. Our inclination to relate discussions about the future to the present means that the more time we spend thinking about future outcomes the more we will think about whether what we are doing right now is correct. Perhaps this is the true value of forecasting: It allows us to see the present with greater far clarity and precision.

This is the first of three essays about foresight and thinking about the future written by Richard Watson for Tech Foresight at Imperial College. Part two is about the use of scenarios to anticipate change while part three is about the use – and misuse – of trends.

Illustrations:
Diagram 1: Timeline of emerging science & technology, Tech Foresight, Imperial College, 2015.

Diagram 2: Gartner Hype Cycle

Relationships between Science and Fiction

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Still digging into science vs. fiction – looking at holography, artificial reproduction, high-speed trains and fibre optics among other things. Just stumbled into this (below) whilst researching Jules Verne. Some good points, for example…

what is usually cited as an “invention” is almost always the last development in a long series of discoveries that led to the first successful commercial product.”

 

Jules Verne

 

Scientific Prophet or Just a Good Guesser?

 

Although his books were written well over a century ago, Jules is rightly considered the father of modern science fiction. A number of his tales are still good reading and – particularly when adjusted a bit – have been quite adaptable to the silver screen. Two films which stand up particularly well are 20,0000 Leagues Under the Sea and Journey to the Center of the Earth. Both movies starred James Mason and the latter film had Pat Boone’s famous nude scene – a nude scene with sheep and nuns no less.

 However, as the millennium approached, Jules’ stories seemed to be falling out of favor as video games, rather than well-written novels, became the basis for science fiction movies. True, there were a couple of attempt to remake Journey to the Center of the Earth as made-for-TV movies, but both were flops. So it seems like Jules was finally going the way of most pre-Twentieth Century science fiction authors. After all, once technology catches up with the imagination, the sci-fi books become fantasy at the best and period peices at their worst.

 Then suddenly Jules’ reputation got a shot in the arm. With much fanfare it was announced, a “lost” manuscript, Paris au XXème Siècle (Paris in the Twentieth Century) would be published! Sure enough, in 1994 out came a French edition and that was followed a year later by a printing by an American publisher.

 The truth, though, is the manuscript had never been lost, but was just so bad that Jules’ publisher, Pierre-Jules Hertzel, didn’t want it. Pierre had just published “Five Weeks in a Balloon” and thought Paris would actually hurt Jules’ burgeoning reputation. So Verne fans had to wait a year until Voyage au Centre de la Terre came out. Pierre’s judgment was sound. At almost every level Paris in the Twentieth Century is an unintentionally comic novel while Journey to the Center of the Earth is still a great book to read.

 Strangely enough and once it was published, Paris in the Twentieth Century became the talk of the Sci-Fi community despite its ridiculous plot (what there was of it) and absolutely horrible characterizations. Verne fans hailed Jules as the Great Predictor of the Future. Gasoline powered cars, electric motors, electric lights, high speed trains and subways were all predicted way back when people rode on horses, burned whale oil lamps, and chugged along coal driven and soot begrimed railroads. Jules hit the 20th Century right on the button. And all in 1863. Amazing!

 Actually it’s modern education that is failing here. Far from predicting products of the Twentieth Century, most of what Jules wrote about were already the high tech R and D gizmos of the time, and he simply speculated that they would eventually become commercial. Practical internal combustion engines, incandescent light bulbs, electric motors, and the London Underground were around in 1863. And when you read Jules’ predictions on how they were actually implemented you have to smile a bit.

 High speed trains? He has them going at 1000 kilometers per hour (almost Mach 1). More laughably they are powered by compressed air which pushes a flat metal disk through a tube. A magnet attached to the end of the train pulls it along.

 Motor vehicles powered by internal combustion engines? The concept was old even in Jules’ time, and a practical prototype was designed as early as 1807. Working vehicles had been built long before Jules put pen to paper, and as Jules was writing his book, Jean Joseph Etienne Lenoir actually drove a car powered by liquid petroleum the 50 miles from Paris to Joinville-le-Pont.

 Did Jules know about this? Absolutely. Jules has everyone driving the Lenoir automobiles in his book. But even that prediction was off. Jules has everyone driving an earlier version of the car that was powered by illumination gas – that is, the precursor of natural gas that was used in gas lamps and stoves.

 Jules apparent prescience seems so incredible simply because people are forgetting that what is usually cited as an “invention” is almost always the last development in a long series of discoveries that led to the first successful commercial product. So we have Edison inventing the light bulb in 1880, Benz the automobile in 1885, and Marconi the radio in 1896.

 Overall Jules’ predictions are about par for someone who is up on current technology and has a fertile imagination. Certainly when you consider Jules was not an engineer or a scientist, and in fact had studied to be a lawyer and worked as a stockbroker, his guesses are not bad. It also helps, though, when the readers don’t pay that close attention to the details and mistranslations and only remember the guesses that hit pretty close to the mark – and not the ones that fell flat.

 Link to original article here.