Using past and present to predict the future

I’ve long watched what people are watching on TV (nostalgia + dystopia), and at movies (safe sequels) to ponder emerging trends. I also keep an eye on what type of books are on the best-seller lists (cooking, monsters, travel, rebalancing) and even what slogans people have on their t-shirts (100% human), which can be especially useful to spot emerging weak signals.

However, over in Germany this idea has been made more rigorous. (Thanks to Aifric for spotting this btw).


Using novels to predict the future.