Monthly Archives: February 2009

Quote of the Week

A final tasty morsel from Tomorrow’s People by Susan Greenfield. ‘A sense of insecurity will probably be the underlying tone of everyday life in the future.”

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Food Trends

I’m delving into food trends again so here are some thoughts on the most important food related trends for 2009. 1. Convenience 2. Health & wellbeing 3. Comfort eating (including indulgence and treats) 4. Cooking at home and home baking … Continue reading

Posted in Food & Drink | 3 Comments

Scenarios for 2009+

If you recall, there was an earlier post about a scenario matrix for 2009+ that I created with Oliver Freeman and Wayde Bull. The scenario matrix was originally created to look at the future of brands but it seems to … Continue reading

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Here’s an interesting snippet from Tomorrow’s People by Susan Greenfield. One of Greenfield’s main arguments is that technology is not facilitating a loss of individual identity. Indeed, we are experiencing quite the opposite. We are seeing the emergence of a … Continue reading

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Interesting article by Jan Dalley in the FT last weekend (I get rather behind with my reading sometimes). Are we riding a wave of anti-nostalgia at the moment? I think Dalley might be onto something with this trend. The idea … Continue reading

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Tomorrow’s People

I keep meaning to finish off the last few pages of The Black Swan by Nassim Nicholas Taleb but I keep getting sidetracked. This time it’s because of another book called Tomorrow’s People by Susan Greenfield. I’m doing a presentation … Continue reading

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Economic Protectionism

One of the trends that I talked about in my book, Future Files, was that globalisation was creating a strong counter-trend of localisation and that eventually we would see a rise in nationalism and economic protectionism. Well sure enough it’s … Continue reading

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Scenarios for the Future of Brands

I was talking with Fjord (a digital services design firm in London) recently and they had an interesting idea for the Y-Axis of the Scenario matrix that I developed with Wayde Bull and Oliver Freeman. What if social activism and … Continue reading

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Thinking About Thinking

I’m still thinking about where people think and how different tools influence the type of thinking you get. BTW, here’s a shot of my desk from this morning. My latest experiment is writing to people (by hand!!!) asking the question: … Continue reading

Posted in My Next Book | 8 Comments

Predictions for 2009 (or Maybe 2008?)

Here’s something from the New York Times, dated 4 February 2009: U.S. Plans $500,000 Cap on Executive Pay in Bailouts. “The new rules would be far tougher than any restrictions imposed during the Bush administration, and they could force executives … Continue reading

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