Innovation: Lessons from the ‘Big Apple’

I wrote this for Fast Company magazine back in 2007. It’s still pertinent I feel. The question, of course, is what will happen to Apple post Steve? I suspect the answer is more or less what happened to Sony post Akio Morita.

Ten years or so ago Apple Computer was almost bankrupt. Fast forward and Apple (the company no longer uses the word computer) is now regularly cited as the most innovative company in the world. So what can we learn from the comeback kid?

Rule #1 
Orchestrate and integrate. Ideas can come from anywhere, including outside the company. For example, the iPod was originally dreamt up by a consultant and most of its parts were off the shelf.

Rule #2 
Build products around the needs of users. This may sound obvious but too many products are still designed by engineers or marketers for engineers or marketers. 
Thus Apple places the emphasis on simplicity (such as design) rather than complexity. For example, the iPod wasn’t the first digital music player into the market but it was probably the first that was easy to use.

Rule #3 
Trust your instinct. Don’t allow the customer to dictate what you do. This may seem contradictory to Rule #2 but customers can only tell you about what already exists. 
As Akito Morita (the founder of Sony) once said: “The public doesn’t know what is possible but we do.” Also don’t forget that as well as measuring public opinion or tracking the latest trends you can create both.

Rule #4 
There’s no success like failure. Fail often, fail fast and fail well. In other words, don’t be afraid to make a mistake but always learn from your mistakes – in Apple’s case products like the Apple Lisa and Newton.

Rule #5 
Safe is risky. Develop products that define new categories and markets rather than products that compete in existing markets.

Reputation management

Just back from Paris (I love saying that). I think I may have fallen in love – no, with the city, although…anyway, get yourself over there.

So what’s up? Well I’m doing something for Telstra at the London Business School today, the Japanese edition of Future Minds arrived in the post today (The South Korean edition came yesterday) and I note in today’s newspapers that 73% of employers now offer counselling services to staff suffering from the negative effects of stress in the workplace.

I also note from the papers that 40% of workers would rather see a colleague fired than take a pay cut and that 60% would sacrifice green initiatives rather than lose the office coffee machine. Good to see that anxiety and individualism are still in full swing.

On a separate note two more things in the post. First a book of the physical variety.
It was supposed to be new but ended up being slightly used. What was interesting was the handwritten note that came with the purchase (from Amazon) saying sorry and enclosing a free movie.

Simultaneously I received a new phone from Hong Kong (via eBay). My £2.95 phone bought a week earlier from Carphone Warehouse didn’t work too well (- do you think!) so I upgraded. Anyway, same story. Along with the phone came a note saying that if I had any problems with it whatsoever please do not leave negative feedback on eBay but contact the seller and he will resolve the problem (postal address, land-line, mobile and fax all included).

The positive power of connectivity. Looks like all that stuff about reputation becoming really important might actually be true.

Feed your mind with a brain snack

It’s October so, naturally, the August issue of brainmail has just gone up.

Here’s a tiny taster…

Human hair heists
You couldn’t make this up. In the US the crime of the
moment is human hair heists by criminal gangs. Examples
include the recent murder of a beauty shop owner in
Michigan and the hair raising robbery of My Trendy Place
Salon in Texas that netted $150,000 worth of human hair.
Ref: New York Times (US)

Go figure…
China’s current 5-year plan includes a promise to build 36 million new houses. This is more than the UK’s total housing stock. The 5-year plan also includes a quadrupling of China’s railway system and 54 new airports.
Ref: The Economist (UK)

Read the whole brainmail issue (for free) here or right  here if you want to read it on a smartphone.

Anger – It’s all the rage these days

Why is everyone so angry ? Why is grim survivalism the current zeitgeist? To quote a leader in the Financial Times a few years ago, it might be that “The ‘nice’ decade – for Non-Inflationary Continuous Expansion – is behind us”. In other words we, in the West, are entering a nasty period where economic anxiety is becoming a catalyst for all kinds of attitudinal and behavioural shifts.

For example, the real issue might not be peoples’ anger per se but the increasing number of people and events that provoke the anger that lies under the surface. This can range from traffic jams and bad customer service to falling house prices, increasing food and energy costs and the economic rise of the BRICs. If the economy really turns sour people in places like London and New York will be screaming for protection from the likes of Dubai and Moscow. In other words, economic issues will bring nationalist attitudes to the fore much in the same way that racism and patriotism grew during the 1930s depression.

You can see this anger already in the form of ‘Wrath Lit’ on the shelves of your local bookstore (OK, those have gone so try Amazon). But is the world really getting more angry or is it simply that the likes of camera phones and YouTube are making more of us aware of incidences of anger?

Put slightly differently, the way to create an epidemic of something like anger is simply to use the word in politics or the media. Another explanation for the rage trend is that in many societies anger is a badge of honour. It is seen as a virtue. It is the individual being true to themselves and expressing their feelings. Well bottle it up buddy because you are making the rest of us anxious.

In closing it is probably worth mentioning Elizabeth Kuber-Ross’s five point model of how people deal with death. Stage 1 is disbelief, stage 2 is yearning, stage 3 is anger, stage 4 is depression and stage 5 is acceptance. Is it possible that societally (in the West) we are looking at what we think is an abyss (i.e. economic recession, global warming, the rise of China and so on) and are reacting in exactly the same way as if we were facing terminal illness or the death of a loved one. We are currently in the collective anger stage, falling into depression.

But soon we will adjust and accept whatever the new normal is.

Quote of the Week

Off to France for the day to speak about the shift of power eastwards among other things, so this is somewhat appropriate.

“Ici repose un géant endormi, laissez le dormir, car quand il séveillera, il étonnéra le mondé.” ( “Here lies a sleeping giant, let him sleep, for when he wakes up, he will shock the world”).

Napoleon, speaking about China in 1803.

BTW, chapter one of Future Files in French (for free) here.

2012 Trends Map (Maybe)

It seems that people now expect me to do a new trend map each year. I was starting to think I’d run out of ideas about what to do with colours and lines when I had another thought – crosswords. Here’s a very early draft. The difficult bit, obviously, is linking one trend directly to another. For example, you can run localism directly off globalism, but some of the other connections are proving more difficult.

Psychological neotency

Psycho what? Psychological neotency is a theory developed by Professor Bruce Charlton at the University of Newcastle-Upon-Tyne (UK) that says that the increased level of immaturity among adults is an evolutionary response to increased change and uncertainty.

This initially sounds like a ridiculous suggestion, but it does make a certain amount of sense if you stop to consider the argument. Humanity has long held youth in high esteem, originally because it was a sign of fertility and health, which were important prerequisites for hunting and reproduction. In ‘fixed’ environments, psychological maturity was useful because it indicated experience and wisdom.

However, sometime in the latter part of the past century, child-like youthfulness started to have a new function which was to remain adaptive to a changing environment. In other words, if jobs, skills, and technology are all in a state of flux it is important to remain open-minded about learning new skills – and the best way to do this is to retain a child-like state of receptivity and cognitive flexibility.

Previously the phenomenon of adults behaving like children has been seen as a negative trend, but it may not be such a bad thing after all. For example, retaining the adolescent attitudes and behaviour of youth (for example, short attention spans or novelty seeking) could be seen as essential prerequisites for innovators.

Equally, there is a significant amount of evidence to suggest that the most creative thinkers in modern society are ‘immature’ compared to historical precedents. Of course this theory also justifies lying around watching MTV and eating donuts, so perhaps more research is required. The only problem is who should do it – mature professors or immature students?

1930s again?

I spotted a blog post a few days ago about the return of the 20s aesthetic in fashion. I don’t know whether this is true, but if it is it’s weird because if anything we are re-living the 1930s not the 1920s.

2012 Trends

26 words to describe 2012. Unless you live somewhere like Asia, in which case the list would be totally different. If you don’t recognise something look it up at Wordspy.com. BTW, I have a feeling that Bifurcation – meaning forking or splitting into two – could be the word for 2012.

Anxiety
Bifurcation
Contagion
Debt
Euro
Frugal
Greece
Hope
Inflation
Juvenoia
Kaput
Locavore
Marginal
Nostalgia
Ostalgia
Payoff
Quality
Regulation
Simplicity
Thrift
Unemployment
Volatile
Weisure
Xenophobia
Yearning
Zen mail