Category Archives: Ideas

Idea of the Year

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I rather like the school that has withdrawn Christmas on the basis that students need to make a case for why it needs to be reinstated. However, my idea of the year award for 2018 goes to the genius who came up with the idea of Failure CVs (having been in the midst of personal statement season of late this makes a refreshing and more honest alternative).

Johannes_Haushofer_CV_of_Failures

Something I wrote about failure a very long time ago..

You don’t read about failure very often. And I’m not just talking about ideas that don’t see the light of day. I’m talking about people too. Why is this? What are we afraid of? After all, it’s not as if it’s unknown. Most companies — indeed, most people — fail more often than they succeed. It is the proverbial elephant-in-the-boardroom. And yet by being scared of failure, we are missing a great opportunity.

The point about failure is not that it happens but what we do when it happens. Most people flee. Or they find a way to be “economical with the actualite” as a former British Government so elegantly described it.

“We launched too late.” “Consumers weren’t ready for it.”

No. You failed. Own up to it. Own it. This is a beginning, not the end.

The problem is this: Most people believe that success breeds success and they believe that the converse is true too, that failure breeds failure. Says who? There are plenty of people who fail before they succeed, some of whom are serial failures. Indeed, there is rumoured to be a venture capital firm in California that will only invest in you if you’ve gone bankrupt twice.

Take James Dyson, the inventor of the bag-less vacuum cleaner. He built 5,127 prototypes before he found a design that worked. He looked at his failures and learned. He then looked at his next failure and learned some more. Each adaptation led him closer to his goal. As someone once said, there’s magic in the wake of a fiasco. It gives you the opportunity to second guess.

None of this is to be confused with the mantra of most motivational speakers who urge you not to give up. Success is 1% inspiration and 99% perspiration they say, and if you just keep on trying, it will eventually happen. And if it doesn’t, you’re just not trying hard enough. This is a big fat lie. Doing the same thing over and over again in the hope that something will change is almost the definition of madness. What you need to do is learn from your failure and try again differently.

All of which brings me to my first point. It is what you do when you fail that counts. Remember Apple’s message pad, the Newton? This was a commercial flop, but the failure was glorious. Indeed, who is to say that the tolerance of failure that is embedded in Apple’s DNA is not one of the reasons for Apple’s success with the iPod and iTunes?

Does this mean you abandon your failures? Yes and no. Your idea could be right but your timing, delivery, or execution could be wrong. Who could have guessed that the one-time AIDS wonder drug AZT had been a failed treatment for cancer or that Viagra was a failed heart medication that Pfzer stopped studying in 1992?

As Alberto Alessi once said, anything very new often falls into the realm of the not possible, but you should still sail as close to the edge as you can, because it is only through failure that you will know where the edge really is. The edge is also where real genius resides.

So what I’m interested in promoting are the people whose ideas never get off the ground or rather get somewhere other than where they intended. These are the people who fail on our behalf. The unknown innovators that push things so far to the edge that they fall off. The unlucky or naïve few who open up a new trail — and get scalped — before someone else can see a way through with the wagons. (How’s that for a new historical definition of second-mover advantage?)

There’s a great quote by the English sculptor Henry Moore that sums this up pretty well: “The secret of life is to have a task, something you bring everything to, every minute of the day for your whole life. And the most important thing is: It must be something you cannot possibly do.” 

So here’s my idea. Rather than putting up statues to people who did something that was successful, let’s build a monument to the people who didn’t. Let’s celebrate the lives of people who invented things that didn’t work or tried to do something that was just plain crazy. A monument to the unknown innovator in pursuit of an impossible dream. The people we watch with perverse envy when we are too scared, too self-conscious, or too constrained to fail ourselves. Because without these wonderful people, there would be no progress or success.

Here are my top five tips for failing with greater frequency and style:

  • Try to fail as often as possible but never make the same mistake twice.
  • Set a failure target as part of each employee’s annual review.
  • If projects are a failure, kill them quickly and move on.
  • Create a failure database as part of knowledge management.
  • Set up annual failure awards. If this gets too successful, stop it. (Stephen Pile’s Book of Heroic Failures spawned the Not Terribly Good Club of Great Britain. Unfortunately the club received 30,000 membership applications and had to be closed down because it was a failure at being a failure.)

 

 

The Seven Cs of Education

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I’m in Oman speaking at a technology conference organised by Bank Muscat. But here’s the thing. I was doing some background homework on Oman, especially on the future of Oman. This got me looking at a project called Oman 2040 (also mentioned at the conference). Looking into this further I got into future skills and education (a subject very close to my heart – my mother was a teacher). Anyway, quite separately I’m supposed to be writing something on the future of universities for publication in Australia (I get around!). I’ve been stuck on this for weeks to the point where I was about to say that I couldn’t do it. But then two things happened (and I think this is how ideas hatch generally, which links to innovation and, serendipitously, another conference in Oman called the Global Innovation Summit. (Stay with me here it’s going somewhere).

Last week I was at another conference on AI at Cambridge (like I said, I get around). By total fluke I sat next to a film maker at dinner. (I tried to sit next to a few other people, but they told me to move!). Anyway, the film maker and I got talking about education and he mentioned the 4-Cs of education (Critical thinking, Communication, Collaboration and Creativity). So that idea got stuck in my subconscious.

Then today I was having dinner by myself in Muscat and after eating I had a cigar (known as a ‘thinking stick’ to a salesman from IBM that I once met). Then out of nowhere I had an idea. The 4C’s are all wrong*. It should be the Seven Cs. They should be: Collaboration, Creativity, Critical Thinking, Communication, Curiosity, Compassion (EQ) and (Moral) Character.

So, there you have it folks. That’s how ideas get born. My essay on the future of universities is now flowing like there’s no tomorrow…

  • The point here, I think, is that you need to stop thinking before you can start thinking (i.e. to have an idea you have to first stop trying to have an idea). The cigar prompted a short period of reflection. I wasn’t thinking about anything, just drifting and dreaming, and this somehow sparked a idea that rose, I’m supposing, from my subconscious.

 

Why not?

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Ever had one of these as a kid? It’s a radiometer. Stick one by a light and it spins. So why hasn’t anyone created a giant one that generates electricity (a kind of wind turbine that uses sunlight rather than wind).

Idea of the month – social seating

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So, I’m in Adelaide and there’s the world’s biggest space expo and exhibition happening alongside a festival of the future and future innovation. I’m in a hotel and eating breakfast by myself. So is more or less everyone else. But my suspicion is that some of these these people eating alone might be rather interesting. There a quite a few astronauts knocking around town for example.

So, here’s my idea. When I check into a hotel (or onto a flight for that matter) instead of asking whether I’d like a smoking or non-smoking room or equivalent, why can’t I be asked whether I’d like to meet someone new or perhaps ask me who I am and what I’m interested in and try to pair me with someone for breakfast or whatever.

A biological model of innovation

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Can biology teach us anything about innovation? The essence of Darwinism is that progress is created by adaptation to changing circumstances. What starts off as a random mutation often spreads throughout a population to eventually become the norm through a process of natural selection. The same is surely true with innovation. New ideas are mutations created through chaos and adaptation, especially when two or more old ideas combine or reproduce in unusual or unexpected ways. In short, innovation = inheritance (history) + variation + selection.

Serendipity clearly plays an important part in this process and the list of things created by accident is certainly impressive; Aspirin, Band-Aids, credit cards, DNA finger printing, dynamite, inoculation, Jell-O, Ferrari, Lamborghini, microwave ovens, penicillin, ink-jet printers, X-rays, nylon, heart pacemakers, Coca-Cola, Teflon, Vulcanised rubber, Nintendo, Lego, Smart Dust, matches, dynamite (yikes), safety glass, Corn Flakes, Super Glue, Viagra and Velcro to name quite a few.

Pursuing experiments – and tolerating the inevitable failures that result – is therefore one practical way to make an organisation more innovative. But is there is another option? Is there a strategy, process or even a culture that will embed innovative thinking at the very core of an organisation’s being? I think there is.

Think about when individuals and institutions are at their most innovative. You might think about the cross-fertilisation of disciplines and experience. This is indeed one way to kick-start innovative thinking and it’s not that difficult to design spaces where diverse people will bump into each other in a random manner. Office kitchens and staircases immediately spring to mind. Lunch is even better. A Harvard Business Review article once claimed that P&G had attempted to “systemise the serendipity” that so often sparks innovation. When the Hollywood producer Brian Grazer heard about this he commented: “that’s what we call lunch.”

Another route is to combine the energy and naivety of youth with the wisdom and cynicism of old age. This can work too. Reverse mentoring is a very practical idea championed by the likes of former GE boss Jack Welsh. Or there’s the thought of recruiting both the newest and the oldest members of staff for brainstorms. Diversity in terms of skills is key, but so too are age and experience.

And, of course, there’s the idea that if you generate enough ideas one will surely be good enough to use. This does occasionally work, although in my experience not very often. I prefer the opposite, which involves thinking inside a small box rather than thinking outside of one. Read, for example, Adam Morgan’s book called A Beautiful Constraint.*

So, what’s my big idea for generating big ideas? What’s my million- dollar idea? Death. That’s right, demise, departure, disappearance, extinction, the grim reaper. Hold on, am I seriously suggesting that we kill companies and organisations just to reinvent them?

Sort of.

It strikes me that true clarity only arrives occasionally and generally it’s when we think we are going to die. If we are looking down the barrel of a gun – or a microscope – we tend to see our death (and with it our entire life) in high definition. This creates a tremendous sense of urgency to put it mildly. This might not be of much use if we have seconds to live, but if we are given weeks or months we’re often able to focus on the things we really want to do and separate what’s merely urgent from what’s actually important. Relationships are rekindled, ideas are hatched, things get reinvented.

Sometimes we are fortunate. We think we are going to die, but we don’t. The tests or the analysis were wrong. The threat failed to materialise. We were lucky. Sometimes the change resulting from serious threats is enduring, although more often than not we revert to our bad old ways once the grim reaper has gone elsewhere. This is true for institutions as much as it’s true for individuals.

One of the reasons that Apple, sometimes cited as the world’s most valuable company, is so innovative might be to do with the fact it was 90 days away from being bankrupt back in 1997. Similar near death experiences abound, ranging from Telsa, SpaceX and KFC to Airbnb, FedEx and IBM.

So, the second million-dollar question must surely be this…can you fake your own death in order to think straight or to become more innovative? Believe it or not a company in South Korea once tried to do precisely this, although it backfired somewhat.

Back in 2008 there was a South Korean craze called ‘well-dying’ in which employees would write and then read out their last words in fake funeral services. Organisations such as Samsung and Hyundai sent their employees on courses organised by Korea Life Consulting in order to question their life paths and priorities. The idea got a lot of bad press at the time, partly because people were required to get inside a real coffin, but it wasn’t a wholly bad idea.

Asking people what they’d do if they had a day, a week or a year left to live can be a good way to reveal what they really think about things, including themselves. Asking a leadership team inside a large organisation to do the same is a similarly good way to reveal not only priorities, but potentially to revaluate strategies too. What might you do differently if you didn’t have to worry about regulation, unions, governments, quarterly earnings and so forth?

After all, if you have absolutely nothing to lose you will behave very differently than if you do. You will try things that are riskier and be far less concerned with what others might think of you. In short, you will be brave and be led by your heart as much as your head. You’ll dream big and be less inclined to get stuck on practicalities.And, of course, we only truly appreciate what we have been given when there’s a real chance that these same things will be taken away. It is only through death that we really learn to live.

As Charles Darwin said: “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Try using a narrative of rapidly changing circumstances and ultimately the imminent extinction of your organisation to radically revaluate where you are going and how you might get there.Or write an obituary for your organisation and then treat it as a strategy for reincarnation.

Carpe diem.

* A Beautiful Constraint: How to transfer your limitations into advantages, and why it’s everyone’s business by Adam Morgan

A Darwinian model of innovation

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Can biology teach us anything about innovation? The essence of Darwinism is that progress is created by adaptation to changing circumstances. What starts off as a random mutation often spreads throughout a population to eventually become the norm through a process of natural selection. The same is surely true with innovation. New ideas are mutations created through chaos and adaptation, especially when two or more old ideas combine or reproduce in unusual or unexpected ways.

Serendipity clearly plays an important part in this process and the list of things created by accident is certainly impressive; Aspirin, Band-Aids, credit cards, DNA finger printing, dynamite, inoculation, Jell-O, Ferrari, Lamborghini, microwave ovens, penicillin, ink-jet printers, X-rays, nylon, heart pacemakers, Coca-Cola, Teflon, Vulcanised rubber, Nintendo, Lego, Smart Dust, matches, dynamite (yikes), safety glass, Corn Flakes, Super Glue, Viagra and Velcro to name quite a few.

Pursuing experiments – and tolerating the inevitable failures that result – is therefore one practical way to make an organisation more innovative. But is there is another option? Is there a strategy, process or even a culture that will embed innovative thinking at the very core of an organisation’s being? I think there is.

Think about when individuals and institutions are at their most innovative. You might think about the cross-fertilisation of disciplines and experience. This is indeed one way to kick-start innovative thinking and it’s not that difficult to design spaces where diverse people will bump into each other in a random manner. Office kitchens and staircases immediately spring to mind. Lunch is even better. A Harvard Business Review article once claimed that P&G had attempted to “systemise the serendipity” that so often sparks innovation. When the Hollywood producer Brian Grazer heard about this he commented: “that’s what we call lunch.”

Another route is to combine the energy and naivety of youth with the wisdom and cynicism of old age. This can work too. Reverse mentoring is a very practical idea championed by the likes of former GE boss Jack Welsh. Or there’s the thought of recruiting both the newest and the oldest members of staff for brainstorms. Diversity in terms of skills is key, but so too are age and experience.

And, of course, there’s the idea that if you generate enough ideas one will surely be good enough to use. This does occasionally work, although in my experience not very often. I prefer the opposite, which involves thinking inside a small box rather than thinking outside of one. Read, for example, Adam Morgan’s book called A Beautiful Constraint.*

So, what’s my big idea for generating big ideas? What’s my million- dollar idea? Death. That’s right, demise, departure, disappearance, extinction, the grim reaper. Hold on, am I seriously suggesting that we kill companies and organisations just to reinvent them?

Sort of.

It strikes me that true clarity only arrives occasionally and generally it’s when we think we are going to die. If we are looking down the barrel of a gun – or a microscope – we tend to see our death (and with it our entire life) in high definition. This creates a tremendous sense of urgency to put it mildly. This might not be of much use if we have seconds to live, but if we are given weeks or months we’re often able to focus on the things we really want to do and separate what’s merely urgent from what’s actually important. Relationships are rekindled, ideas are hatched, things get reinvented.

Sometimes we are fortunate. We think we are going to die, but we don’t. The tests or the analysis were wrong. The threat failed to materialise. We were lucky. Sometimes the change resulting from serious threats is enduring, although more often than not we revert to our bad old ways once the grim reaper has gone elsewhere. This is true for institutions as much as it’s true for individuals.

One of the reasons that Apple, sometimes cited as the world’s most valuable company, is so innovative might be to do with the fact it was 90 days away from being bankrupt back in 1997. Similar near death experiences abound, ranging from Telsa, SpaceX and KFC to Airbnb, FedEx and IBM.

So, the second million-dollar question must surely be this…can you fake your own death in order to think straight or to become more innovative? Believe it or not a company in South Korea once tried to do precisely this, although it backfired somewhat.

Back in 2008 there was a South Korean craze called ‘well-dying’ in which employees would write and then read out their last words in fake funeral services. Organisations such as Samsung and Hyundai sent their employees on courses organised by Korea Life Consulting in order to question their life paths and priorities. The idea got a lot of bad press at the time, partly because people were required to get inside a real coffin, but it wasn’t a wholly bad idea.

Asking people what they’d do if they had a day, a week or a year left to live can be a good way to reveal what they really think about things, including themselves. Asking a leadership team inside a large organisation to do the same is a similarly good way to reveal not only priorities, but potentially to revaluate strategies too. What might you do differently if you didn’t have to worry about regulation, unions, governments, quarterly earnings and so forth?

After all, if you have absolutely nothing to lose you will behave very differently than if you do. You will try things that are riskier and be far less concerned with what others might think of you. In short, you will be brave and be led by your heart as much as your head. You’ll dream big and be less inclined to get stuck on practicalities.And, of course, we only truly appreciate what we have been given when there’s a real chance that these same things will be taken away. It is only through death that we really learn to live.

As Charles Darwin said: “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Try using a narrative of rapidly changing circumstances and ultimately the imminent extinction of your organisation to radically revaluate where you are going and how you might get there.

Write an obituary for your organisation and then treat it as a strategy for reincarnation.
Carpe diem.

* A Beautiful Constraint: How to transfer your limitations into advantages, and why it’s everyone’s business by Adam Morgan