Time to bring brainmail back?

GQ magazine, October 2019

Here’s something I’ve discovered. Many things move up and down and in some cases round and round. Therefore, if you have an idea that’s off-trend, or against conventional wisdom, the best thing to do in some instances is simply wait. Case in point my own low-fi newsletter called brainmail. It ran for about 12-years, but I eventually killed it off due to GDPR amongst other things. But it now looks like a hot new idea.

What’s that Confucius, or some other old dude, once said? Something like if you sit on a river bank and wait for long enough, the body of your enemy will eventually float past. BTW, sitting by the water in Lisbon, at the Web Summit, this thought feels especially true.

The continued deletion of people

I know I’m not supposed to be reading newspapers, but when I find one left on a train I sometimes flick through.

Anyway, I’m getting increasing concerned by the removal of people. First it was the supermarket (and what a sterile, soulless, joyless place that now is), then it was my bank (no cashiers now, just terminals, with one overworked person with an iPad endlessly explaining to people over the age of 40 (you know, the ones with all the money) why they now have to deal with machines rather than human beings. Above is the latest example.

In theory this might be a good idea. Another channel to contact the police. But we all know what’s going to happen. Mission Creep. It will save the Met a load of money and will eventually be the only way you can contact the police. God forbid your phone gets lost or runs out of battery. And how exactly is an online police station going to provide empathy or reassurance?

Boredom for beginners

Writing in the Washington Post, Brigid Schulte, a time-use researcher and author of Overwhelmed: Work, Love and Play When No One Has the Time, quotes an article in a 1959 edition of the Harvard Business Review saying that: “boredom, which used to bother only aristocrats, had become a common curse.” Similarly, in 1960, the US broadcaster Eric Sevareid thought the gravest crisis facing America was: “the rise of leisure”, although this, is an old argument indeed – “Idleness and lack of occupation tend―nay are dragged―towards evil” as Hippocrates observed in Decorum. But we should be careful not to confuse being lazy with being idle. What might be termed ‘strategic idleness’ can pay dividends, as Jack Welch, former CEO of one of the world’s most admired companies, General Electric, would attest. Welch famously spent an hour each day looking out of the window, while Lord Melbourne, a former Prime Minister of Great Britain, praised the value of what he termed “masterful inactivity.”