2012 Food Trends

Interesting that none of the recent articles and lists on 2012 food trends have mentioned biodynamics, although I have spotted the odd stand alone article. If you’re not familiar with biodynamics it’s roughly the idea that everything is part of a dynamic system, so it’s a little bit like organics, but taken to a much wider and deeper level.

The only problem with biodynamics as far as I can see, apart from the sense that it looks like a fad rather than a trend, are the astrological aspects of biodynamics, namely the fact that people should plant and harvest crops according to phases of the moon. This is not in itself totally nuts, but linking things to the 12 constellations of the zodiac sounds like it is.

2012 Food Trends (or not)

Tempting as it is to comment on Liam Fox and where his departure would leave William Hague, I’ll focus on some food trends instead.

Something that caught my eye recently was from satedepicure.com in the US. Check out the link, but if you don’t have the time here’s a summary with a few comments.

1. Modernist or Molecular Techniques in Cooking
“The science of food and cooking, otherwise known as molecular or modernist cuisine, will blossom in 2011 and reach full bloom in 2012.” Really? I’m not so sure about this. Maybe it’s moving outwards into the mainstream in the US, but my feeling is that it’s reaching it’s eat by date in Europe.

2. Seafood with Integrity
I agree. Pressure on wild fish stocks is rising (thanks to rising incomes and shifting eating habits in emerging markets). Hence the variety of eco-labelling in the US, UK and elsewhere (“including MSC, ASC, ISO, Friends of the Sea, Global Aquaculture Alliance”). However, another note of caution. Is this, like bottled water boycotts, just fashion?

3. Cafe Cuisine and Culture
“An extension of the smart casual shift in fine dining of the past three years.” Yes, but watch for a rise in no-frills eats at one end of the spectrum and formal dining at the other as a counter-trend (as a form of culinary escapism if the economy turns really bad).

4. Necessity of Social Media and custom Apple/Android Apps
“In addition to applications for mobile devices chefs and restaurateurs will increasingly use social media and digital communications to build their customer base and increase customer loyalty.” Yeah yeah yeah…

5. Source Mapping and Transparency
” It is likely that food purveyors, manufacturers, distributors, and restaurant operators will engage in increased source transparency and use technology to do so. Leo Bonnati, a researcher at the Media Lab at MIT, has developed a source tracking system and established sourcemap.org as an open source platform for tracking products through the supply chain and estimating their carbon footprint.” Yes, but again I’m not sure that carbon footprint is the main reason for doing this. I think localism (10-mile diets, provenance etc) is also connected to a growing distrust of big business, government regulation, anti-globalisation, cultural identity and so on.

Food Trends Summary

The visual is still in the kitchen, but here’s a text version to nibble on…

Starters

Ageing
Singletons
Health & wellbeing
Hectic households
Cynical consumers
Digitalisation
Fragmented families
Nostalgia
Individualism
Personalisation
Informality
Globalisation
Localism
Anxiety
Eastern influence
Connectivity
Loneliness
Data deluge
BRIC consumption
Intense experiences

Mains

Value for money
Kids health
Speed & convenience
Indulgence & treats
Authenticity
Provenance
Portability
Blurring of meal occasions
All-day grazing
Comfort food
Food inflation
Regulation & compliance
Premiumisation
EDLP
Regional cuisines
Conversational brands

Fresh today

Eating at home
Fixed price eating
Home baking & making
Cheaper cuts of eat
Urban farming
Vertical farms
Grow your own
Zero-waste easting
Tap water

To Follow

Trust & transparency
Seasonality
Sustainability
Non-traditional fish
Farmed fish
Intelligent vending machines
Fresh frozen
Functional foods
Fair-trade foods
Formal dining
Allergy-free foods
Increase in commodity prices
Ingredient price volatility
Impact of oil at $150+
End of cheap food
GM acceptance
Feel-good and mood-foods
Anti-ageing foods
Food security
Resource nationalism
Non-foods
CSR scandals

Sides

Home delivery
Local eating
Everyday organics
Total transparency
Sunday roasts
Food fashion
Less meat & protein
Healthcare rationing
Animal welfare
Hyper-regional food
Selected by you

Fixed menu

Value for money
Speed & convenience
Portability
Health & well-being
Out of home consumption

Food retail & restaurants

Simplicity
Artisan skills
Natural
Nose to nail eating & beyond
Less ingredients/intervention/packaging
Health & safety
Healthy fast food
Street foods
No bookings
Smaller menus
Do it yourself
Visible calories

Drinks

Draft cocktails
Microbreweries
Authenticity
Fresh ingredients
Binging
Extreme experience
Social lubrication
Good for you
Goods for everyone
Take you up
Calm you down

Food technology

Mobile barcode scanners
Smart appliances
Smart phone ordering
Talkback packaging
Every surface is a screen

Waste bin

Molecular gastronomy
Sampling menus
Dessert only restaurants
Dumpster diving
Bottled water backlash
Celebrity chefs

Notes:

Starters = Mega trend (non-food)
Mains = main food rends
Fresh today – New trend
Fixed menu = Key food mega trends
Waste bin -= Trends that are stale
To follow = emerging trends

Almost served – Key food trends for 2011+

I’m just waiting on a hyperlink to put the new food trends menu out. In the meantime I’ve been trying to get my head around global trends for 2011 as a whole – as opposed to regional trends. I still have a slight Asia-Pacific lens, so the whole doom and gloom thing is not my default position. Basically, anything economic is up and in this region and down elsewhere (generally) but the economic obviously impacts the social.

Meanwhile, I came across a good quote from Woody Allen today that’s pretty good for anyone living in Europe, UK or the US.

“More than any time in history, mankind faces a crossroads. One path leads to despair and utter hopelessness, the other to total extinction. Let us pray we have the wisdom to choose correctly.”

BTW, the food trends menu is 2 pages and is ordered by Starters (non-food mega-trends), Mains (the main food trends), Fresh today (new trends/fads), To Follow (emerging trends), Sides (trends from left-field), Fixed menu (Key food trends), Drinks, Food retail and Food technology. If anyone wants a pdf copy of the menu send me an email (via nowandnext.com) or leave a comment on this post.

Food trends

I’m just putting the finishing touches to a menu of food trends for 2011+ (a collaboration with Charles and Wayne at The Food People). In the meantime, I spotted this list of food and drink trends in today’s issue of the Globe & Mail.

Food trends

1. Vegetable ash
2. Olive oil alternatives
3. Locally grown global produce
4. Sea buckthorn
5. Drinklable snacks
6. Healthy indulgence
7. US invasion
8. Artisanal cheese
9. Better breakfasts
10. Old-school dishes

Drink trends

1. A brown tide (brown spirits)
2. Guerrilla shoppers (value shoppers)
3. Baskin Robbins at the bar (flavoured spirits)
4. A crack in interprovincial walls (regulation)
5. Locapours rising (localism)
6. Wine with extra fruit
7. A better pink cocktail (Negroni on the rise)
8. Canadian wine goes au natural (organic & sustainable)
9. The other cabernet (cabernet franc)
10. White the new red

Thinking Foods

Letter in the newspapers last week from a Doctor Robin Hendy who worked on the safety of food additives for 12 years. He has an interest in foods that aid dream production. He confirms the existence of “cheese dreams” but goes on to add fresh strawberries, tartare sauce and raspberries. I wonder what would happen if you had a meal using such ingredients in an architectural space that also aided thinking?

Food trends 2010+

I’m doing a talk to a food company about future trends so it’s time to revisit some food trends. This list is similar to previous lists, but somewhat expanded.

Key trends

1. Fast & convenient
2. Regional, seasonal & slow
3. Scientific solutions & functional foods
4. Comfort & nostalgia
5. Sustainable, ethical & fairtrade
6. Natural, pure & organic
7. Health & obesity
8. Indulgent
9. Portability & ready to eat
10. Premiumisation

Emergent trends

1. Food politics
2. Food inflation

Food trends for 2010

sauce.jpg

IN                           OUT
Butchers                  Mixologists

Lamb                       Pork

Immunity foods        Omega 3

Homebrew               Mad science cocktails

Potlucks                  Formal dining

Chicken                  Wagu beef

Locally grown          Faraway foods

GMO *                    Overpriced organics

Source: Epicurious & some others

* Way too early actually. But wait and see.