Food Trends Summary

The visual is still in the kitchen, but here’s a text version to nibble on…

Starters

Ageing
Singletons
Health & wellbeing
Hectic households
Cynical consumers
Digitalisation
Fragmented families
Nostalgia
Individualism
Personalisation
Informality
Globalisation
Localism
Anxiety
Eastern influence
Connectivity
Loneliness
Data deluge
BRIC consumption
Intense experiences

Mains

Value for money
Kids health
Speed & convenience
Indulgence & treats
Authenticity
Provenance
Portability
Blurring of meal occasions
All-day grazing
Comfort food
Food inflation
Regulation & compliance
Premiumisation
EDLP
Regional cuisines
Conversational brands

Fresh today

Eating at home
Fixed price eating
Home baking & making
Cheaper cuts of eat
Urban farming
Vertical farms
Grow your own
Zero-waste easting
Tap water

To Follow

Trust & transparency
Seasonality
Sustainability
Non-traditional fish
Farmed fish
Intelligent vending machines
Fresh frozen
Functional foods
Fair-trade foods
Formal dining
Allergy-free foods
Increase in commodity prices
Ingredient price volatility
Impact of oil at $150+
End of cheap food
GM acceptance
Feel-good and mood-foods
Anti-ageing foods
Food security
Resource nationalism
Non-foods
CSR scandals

Sides

Home delivery
Local eating
Everyday organics
Total transparency
Sunday roasts
Food fashion
Less meat & protein
Healthcare rationing
Animal welfare
Hyper-regional food
Selected by you

Fixed menu

Value for money
Speed & convenience
Portability
Health & well-being
Out of home consumption

Food retail & restaurants

Simplicity
Artisan skills
Natural
Nose to nail eating & beyond
Less ingredients/intervention/packaging
Health & safety
Healthy fast food
Street foods
No bookings
Smaller menus
Do it yourself
Visible calories

Drinks

Draft cocktails
Microbreweries
Authenticity
Fresh ingredients
Binging
Extreme experience
Social lubrication
Good for you
Goods for everyone
Take you up
Calm you down

Food technology

Mobile barcode scanners
Smart appliances
Smart phone ordering
Talkback packaging
Every surface is a screen

Waste bin

Molecular gastronomy
Sampling menus
Dessert only restaurants
Dumpster diving
Bottled water backlash
Celebrity chefs

Notes:

Starters = Mega trend (non-food)
Mains = main food rends
Fresh today – New trend
Fixed menu = Key food mega trends
Waste bin -= Trends that are stale
To follow = emerging trends

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