Paper versus screens

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Does the technology that we use to read change how we read? Since as far back as the 1980s, researchers have been looking at the differences between reading on paper and reading on screens. Prior to 1992, most studies concluded that people using screens read things more slowly and remember less about what they’ve read. Since 1992, a more mixed picture has emerged.

The most recent research suggests that people prefer to use paper when they need to concentrate, but this may be changing. In the US, 20% of all books sold are now e-books and digital reading devices have developed significantly over the last 5-10 years. Nevertheless, it appears that digital devices stop people from navigating effectively and may inhibit comprehension. Screens, it seems, drain more of our mental resources and make it harder to remember what we’ve read. This is not to say that screens aren’t useful – far from it – but more needs to be done to appreciate the advantages of paper and to limit the digital downsides of screens.

One of the issues is typography. Paper books contain two domains – a right and left hand paper – from which readers orientate themselves. There is also a sense of physical progression with paper books, which allows the reader to get some sense of overall place and form a coherent mental picture of the whole text. With screens things are different.

Digital pages are more ephemeral. They literally vanish once they have been read and it is difficult to see a page or a passage in the context of the larger text. Some research (e.g. a 2013 study by Anne Mangen at the University of Stavanger) suggests that this is precisely why screens often impair comprehension. It has even been suggested that operating a digital device is more mentally taxing than operating a book because screens shine light directly into a readers face causing eyestrain. A study by Erik Wastlund at Karlstad University, for example, found that reading a comprehension test on a screen increased levels of stress and tiredness versus people reading the same test on paper.

There is also the idea, rarely recognised, that people bring less mental effort to screens in the first place. A study by Ziming Lui at San Jose Sate University found that people reading on screens use a lot of shortcuts and spend time browsing or scanning for things not directly linked to the text. Another piece of research (Kate Garland/University of Leicester) makes the key point that people reading on a screen rely much more on remembering the text compared to people reading on paper who rely much more on understanding what the text means. This distinction between remembering and knowing is especially critical in education.

Research by Julia Parrish-Morris and colleagues (now at the University of Pennsylvania) found that three to five-year old children reading stories from interactive books spent much of their time being distracted by buttons and easily lost track of the narrative and what it meant. Clearly screens have considerable advantages. Convenience or fast access to information is one. For older or visually impaired readers the ability to change font size is another. But it is precisely the simplicity and uncomplicated nature of paper that makes it so special. Paper does not draw attention to itself. It does not contain hyperlinks or other forms of easy distraction and its tactile and sensory nature is not only pleasing but actually allows us to navigate and understand the text.

2014 Trends

Screen Shot 2014-01-15 at 15.39.11Nice article in todays edition of Metro about what to expect in 2014. Ponderings from myself, IanPearson and James Bellini. Article here.

BTW, nice slideshow here from Ross Dawson about why 2014 is the year of the crunch – when cumulative change is reaching the point of fundamental disruption in many aspects of society.

2014 Trends

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Facebook Fatigue

If someone came up to you on the street and asked you for personal information would you give it to them? And what if they asked about your daily schedule, your friends, your work, your favourite shops, restaurants and holiday spots? How about if they wanted to know which books you read or what kinds of meals you like? Would you find that a little unsettling? Would you at least ask why this person wanted this information? And what if they said that they wanted to sell this information onto someone else that you’d never met. Putting to aside privacy issues and business models, many of which essentially take information about you and render it into money by selling it to someone else, there’s the issue of peer pressure. With Facebook, for example, there is pressure not only to be on the site and constantly update what you are doing, but to always be ‘up’ and looking good. No wonder people are leaving such sites. A poll by YouGov last year found that in the UK Facebook use had fallen by 9% over the 12-months to March 2013, while in Australia 400,000 people left Facebook during the first 4 months of 2013. Facebook ‘Likes’ are also starting to feel stale, especially when companies are openly offering discounts to people if they ‘like’ their page. Sales promotion by a different name. There’s also the cool factor or, if you prefer, Facebook’s MySpace moment. Now that so many parents have signed up to Facebook to spy on their kids, many kids have moved onto the likes of Snapchat.

2014 Trends

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Political populism
Fed up with corrupt politicians, out dated and unfair candidate selection methods and unpopular economic policies, people across the world are becoming more distrustful than ever of professional politicians. Within Europe, disenchantment with the EU and enforced ‘European identity’ also means that people are attempting to seize back what was once theirs – namely national identity and national pride. If traditional political parties are unwilling or unable to provide this due to a need for consensus then people will seek new leaders and new parties instead.

The danger here is that national identity requires a clear definition of difference, which by definition casts a shadow of doubt over everyone else that is not part of the chosen group. T-shirts reading: “I grew here, you flew here” and “Swiss Born” are not innocent fashion statements or a form of localism, but the popular cloaking of xenophobia and hatred.

At the moment non-professional politicians and homemade political parties are fairly innocent forms of protest, but watch out for ‘man of the people’ types rejecting rationalism in favour of vehemence and especially anyone offering up an easy target as a solution for current woes.

Trends for 2014

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Self-Monitoring
Self-monitoring (or self-tracking) links to big data, life logging and the quantified self movement. The trend started in the US, with sports and fitness fanatics using wearable sensors to measure things such as how far they’d run, but it’s now extended into health and wellbeing and many people are now monitoring how much they’re eating, how many calories they’re burning, how much (and what type of) sleep they’re getting and even what mood they are in using mobile or wearable sensors. As you’d imagine, self-tracking fits with gamification too, as data can be linked with rewards, status and even with private forms of currency. In the future we could be using wearables to track everything from air quality and time spent reading to (rather ironically) time spent on devices.

Nike + Fuel Band, FitBit and mySleep Analyser are good early examples.
More on self-tracking here.

2014 Key Trends

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Big Data
Big Data is going to be big in 2014. The idea is hardly new, but investments are growing alongside understanding and as a result I’d expect traction to kick in this year. Big data, which is linked to both wearable computing and the emergent Internet of Things, is essentially the idea that more and more of what we do everyday is becoming observable and to some extent predictable thanks to devices that capture and transmit data. In other words, many things that were previously closed, opaque or private are becoming open, transparent and public and can be rendered into data and in some cases money. There are huge privacy issues associated with big data and we should expect some kind of backlash at some point, but used wisely big data could be transformative.

Top Trends for 2014

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1. Real & Raw
Digitalisation and virtualisation, and the resultant dizziness and remoteness of everyday life, are creating a growing interest in things that are local, slow, real and raw. The localisation, voluntary simplicity and slow movements have been around for a while, but they appear to be gaining momentum of late and have spun off a number of connections ranging from hobby baking to sewing. Meanwhile, digital perfection and homogeneity are spawning an interest, not only in provenance, but in patina and one-off imperfection.This can be seen in high-end fashion, for example the trend for artful distress is especially evident at the luxury end of the fashion world, but some might argue that this is neither real nor raw. A better example can be found in the classic car market, where cracked leather and faded paint are now more valuable that restored perfection.

Image: Drivingphilosopher.blogspot.com

Travel and Holiday Innovations

 

10 holiday ideas for the future

1. Your mobile is your passport
It’s also your boarding pass, immigration forms etc.

2. Suncream for oldies
There is sun cream for all skin types, sun conditions and even babies. Why not sun cream for those aged 65+? It changes colour when you’ve had enough sun.

3. Digital deckchairs
Built in sleep/sun exposure timer, sensors and GPS so it knows when it’s not being used (and holiday makers can locate it using a smart phone), sockets to charge mobile devices. Future versions could change shape according to body size and weight.

4. Augmented reality sunglasses
Tells you who other people on the beach are using facial recognition. Can also overlay historical facts about places; show reviews for local cafes and bars, display maps and so on.

5. Tech-free tourism
Zoned ‘No Internet’ hotel floors (the joys of disconnection). Older hotels could also be sold to customers on the basis that they do NOT have Internet or Wi-Fi connections.

6. Holiday finance
Loans and easy payment terms for holidays. We take out secured loans for home improvements and cars, why not for our leisure?

7. Weather insurance for individual holidaymakers
“Spread bet” insurance – you pay for a policy and receive a payment for each day it rains or alternatively pay extra on your premium when the sun shines

8. Tourist Toggs
You fly without check-in bags, but your clothes are already at the resort – either they are sent in advance or you select what you need online and the hotel buys them for you. At the end of the holiday you can either have them washed and sent home (again no checked baggage) or donate them to local people in need.

9. Pay per kilo flights
The airline ticket cost depends on the combined weight of you and your luggage – another incentive to get serious about that pre-holiday diet.

10. Luggage with GPS fitted
So it/you knows where it is (no more lost bags). Can include a self-weighing facility and motorised wheels and guidance system so it can follow you around the airport and send an SOS to your mobile if you board a plane to Hawaii and it’s in a hold bound for Hanoi.

This is the eleventh and final post on the future of travel and holidays. If you would like a free pdf of the whole report – called Destinations 2030 – this will be available from next week. Please get in touch via “comments” below to reserve your copy.