Statistic of the Week

I’m still manic trying to get the new book finished for Monday but things are slowly calming down. Issue 25 of What’s Next should be done on a couple of weeks and then brainmail can resume normal service. In the meantime, here’s something pulled out of the Financial Times.

Since 2000, the percentage of people in the US that believe that there is no such thing as global warming has doubled to 26%. Meanwhile, the percentage that think global warming is a “very serious problem” has declined from 44% to 36% over the last 12-months.

Ref: Financial Times (UK) 28/29 November 2009 ‘A climate of Suspicion’, C. Caldwell.

Rise of Singles

Single women bought 25% of the homes sold in the US during 2008. Single men bought another 9%. So 1/3 of all homes in the US in 2008 were bought by singles. Meanwhile, in Europe, Euromonitor estimates that one third of people now live alone (that’s about 200 million households).

Ref: Financial Times 13/14 February 2010 ‘ Collective Singular’.

Newspaper Statistics (not what you think)

Newspapers are dying right? Wrong. Newspaper circulation grew by 1.3% worldwide in 2008 to almost 540m daily sales. Adding the free daily papers, the circulation increase was 1.62% – or 13% over the previous 5 years. Overall, 1.9 billion people read a daily newspaper and newspapers reach 41% more people than the internet. OK, in 2008 in the US there was a fall of 3.7% , whilst in Europe the fall was 1.8% but so what? The model isn’t broken. It’s just that some titles are badly run, have too much debt and are in the wrong regions.