Here is my final list of new trends for 2010. Note that this list does not replace previous lists – this is merely a list of things that I’m starting to see or expect to emerge over the next 12-18 months.

The list (not in any particular order).

Globalization unravelling
Re-sourcing (industrial repatriation)
Expecting less
Conspicuous non-consumption
Unsupervised adults (UK only)
Constant partial stupidity
Digital isolation
Flight to the physical
Hunger for shared experiences
Fear fatigue (Max Kaeh’s idea)

If you are interested, here’s a list of my previous trends together with some brief comments about whether the trend has moved up (is more important), down (less) or is on hold.

2008+ Top Ten Trends (released January 2006)

1. Rhythm & balance (up)
2. Karma capitalism (up)
3. Making things (up)
4. Something for nothing (hold)
5. Industrial provenance (up)
6. Robotics (up)
7. Data visualisation (up)
8. Reality mining (up)
9. Eco-exhaustion (hold)
10. Fantasy & escape (up)

2007+ Top Ten Trends (released January 2007)

1. Simplicity (up)
2. My way (hold)
3. Self reliance (up)
4. Carbon (up/hold)
5. Water (hold)
6. Open (up)
7. Private equity (down)
8. Low cost (up)
9. Luxury (down)
10. Meaning (up)

2006+ Top Ten Trends (released January 2006)

1. Anxiety (up)
2. Connectedness (up)
3. Speeding-up (up/hold)
4. Mobility (hold)
5. Convergence (up)
6. Privacy (hold)
7. Nostalgia (up)
8. Localisation (up)
9. Authenticity (up)
10. Happiness (hold)

Getting stuck into my map for 2010. Should have a second draft in 2-3 weeks, which I’ll open up for comment.