The World in 2030

 

Judging by recent events, 2030 is the new 2020.

Yesterday I spent the afternoon with an insurance company discussing mega-trends likely to impact on the world out to 2030. Last week I was asked, alongside Oliver Freeman, to comment on a National Intelligence Council (NIC) document looking at global trends for 2030. I guess 2020 is now considered too close to be interesting or perhaps the “2020 Vision” joke is starting to wear a bit thin.

The NIC document (publicly available from the NIC website or in hard copy via Amazon) identifies 4 mega-trends for 2030. These are: individual empowerment, diffusion of power, demographic shifts and the energy/water/food nexus (See Shell’s latest set of scenarios that identify the same energy/food/water stress nexus). Headlines include the rapid growth of a prosperous middle class (up to 3 billion people globally against one billion today) and the forecast that Islamic terrorism may subside, although the tactics of terrorists are likely to continue, alongside increased interstate tensions relating to key resources. The NIC foresees the US remaining a preeminent world power, although it is no longer uniquely dominant.

The NIC report also highlights six game-changers. These are: a crisis-prone global economy, a governance gap, increased conflict potential, wider scope of regional instability, impact of new technologies and the role of the US in re-inventing the international system. I will let you have my comments on the NIC report when I’ve read and digested it.

To bring 2030 to a close, Ross Dawson’s scenario framework for 2030 is worth a look, but if you don’t have time the matrix is based around two key drivers. The first is resource availability (resource poverty versus resource affluence) while the other is around social cohesion.

Five Trends for the Future of Food

 

 

 

 

 

 

 

 

I’ve just been sent this. It’s a talk I did at the Barilla Centre for Food & Nutrition in Milan towards the end of last year and is about what, where and how we’ll eat in the year 2030.

The video runs just under 20- minutes (in English) and covers five key food trends. These are; 1) Speed, convenience & portability; 2) Seasonal, regional & slow; 3) Health & well-being versus indulgence; 4) Food history & “Noshtalgia”; 5) Science & Technology.

The World in 2025 (and 2030)

Sorry, I’ve been doing my finest impression of a headless chicken running around for the past few days. Monday was a workshop with a large travel company looking at what the world might look like in 2025. Today it was a big charity looking at the world in 2030 and the possible strategic implications thereof.

Did anything odd happen? Not really. With the charity societal values came up strongly as you might expect, along with digital communications accelerating protest and social change, the end of retirement (again), impacts of near universal mobile access to the Internet, mass migration, water, radical (extremist) religion and ‘crash of the cloud.’

With travel it was a bit more focused on things like energy, as you’d expect, although demographics was a fertile area for discussion.

What is really useful is that the future focus workshop process has now been done enough times to create a fantastic ideas bank of what other companies and organisations in other sectors and geographies feel are important areas of concern.