Category Archives: 2009 Trends

2009 Trend Report




If anyone would like a free copy of my 26 page trends report (2009+ Ten Trends: Predictions & Provocations) just use the link below and you can download a copy for absolutely nothing. Gratis. Zilch. http://nowandnext.com/PDF/2009_complete.pdf A link appears in … Continue reading






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Corporate Repatriation




Couple of things to look out for. Despite what people say at the G20 Summit look out for a rapid increase in economic protectionism. Another thing to keep an eye on is something I’m calling Corporate Repatriation. What is this? … Continue reading






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Coming Soon…




I know. Where have I been? Nowhere really. I’ve just been up to my eyes writing another book and doing a few talks. I’m also about to go to Wales to do 8 talks for the Welsh Assembly and I’m … Continue reading






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Industry Trends for 2009




Interesting article in the McKinsey Quarterly saying that education, media, insurance, healthcare and in-home food consumption all stand up relatively well during recessions. The industry sectors that suffer the most include out of home entertainment (i.e. ticket sales for events), … Continue reading






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2009 Top Trends




Here it is…the top trend for 2009, applicable to just about anything. Trend #1: Anxiety (2009 remix) We are living in anxious times. First it was Y2K and then 9/11. More recently we’ve been worried by the threat of a … Continue reading






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2009 Top Trends




Trend #2: De-leveraging What cheap credit and irrational exuberance giveth, tighter lending controls and uncertainty taketh away. Growth is slowing down and institutions and individuals will get rid of as much debt as fast as they can. The last decade … Continue reading






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2009 Top Trends




Trend #3: Back to basics Bye bye complex financial products — at least for a while. Following the sub-prime fiasco, simplicity, transparency and products that are not over-engineered or overly complex are back in vogue. So too are local lenders … Continue reading






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2009 Top Trends




Trend # 4: Digital Diets People are drowning in digital data. For example, according to an Australian survey, 63% of people feel that they are overloaded with information and 40% have difficulty remembering more than 3 phone numbers. People are … Continue reading






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2009 Top Trends




This trend is taken from some work I’ve been doing on scenarios for 2009. Trend #5: Enoughism People are becoming alarmed about the health of the planet and especially the pervasive influence of materialism upon their lives. Some people have … Continue reading






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2009 Top Trends




Trend #6: IMBYs People are becoming disillusioned with the effects of globalisation. Thus we are starting to see the development of campaigns to make production and consumption more local.Hence IMBYs (In My Back Yard). This trend is the opposite of … Continue reading






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