Weak signals (Digital v Human)

Screen shot 2015-06-29 at 13.59.39




A few things I’ve noticed recently. First my own behaviour. I never listen to voicemails nowadays – it takes too long. Second, have you noticed how few websites are now giving you the option to print an article? (see above). For me this doesn’t matter with small bits of information, but if you are trying to digest/understand something of significant length/complexity I think it does.

The other thing I saw yesterday, which is either a weak signal or a blip, is that digital solutionism seems to be suffering a few defeats. Facebook has said that it is returning to “the qualitative” – which I think means people, while both Apple and Google have started to use people to assemble playlists.

Is this a tentative embrace of human judgment, empathy and intuition or just a bit of PR manipulation?

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