I’ve been spending a while wandering around cyberspace (and a few good newsagents) looking at what other people are saying about 2012 and the most interesting thing is something that’s not there. Overall, there isn’t much good material on 2012 trends and I think the reason for this is that there is still no clear trend. 2012 looks like it will be much like 2011, with uncertainty and volatility being the dominant themes.
This is something I blogged about a while ago. Nevertheless, I did eventually create a list of ten trends for 2012 and supplemented this with two other lists of trends, one another for optimists and another for pessimists. There are some other interesting trends out there too, the ones I like most being; Order, Escape, Tribe, Heritage, Protection and Red.
I will expand of a few of these, and some other trends, over the next few weeks, but in the meantime here is a list of some of the other lists (to save you all some time).
1. Ten-speed economy
2. Crowd work
3. Privacy vanishes
4. Institutions in question
5. Consumer heaven
7. Everything social
8. The new luxury
9. Reputations exposed
10. New interfaces
12. Transformation not apocalypse
JWT via the Economist
1. Navigating the new normal
2. Live a little
3. Generation Go
4. The rise of shared value
5. Food as the new eco-issue
6. Marriage optional
7. Reengineering randomness
8. Screened interactions
9. Celebrating ageing
10. Objectifying objects
JWT Top tech trends via Technology Spectator
1. 4G for all
2. Anywhere, anyway shopping
3. Apps for an ageing world
4. Facebook IPO
5. Voice control
6. Split personality smartphones
7. Smart clothes
8. Voice-based micro blogging
9. Web chat everywhere
10. Your public story
IBM technology trends
1. Business analytics, mobile computing, cloud computing and social business
2. Impact of ‘IBM Watson’ on education
3. Big data and analytics
4. Analytics skills
5. Mobile adoption
6. Mobile computing skills
7. Cloud implementations
8. Cloud adoption
9. Social business
10. Software development skills
Social Media Trends – David Armano, at Edelman Digital on the HBR blog.
1. Convergence emergence
2. Cult of influence
4. Social sharing
5. Social television
6. The micro-economy
Trendwatching (12 for 2012)
1. Red carpet
2. DIY health
6. Bottom of the urban pyramid
9. Screen culture
11. Emerging materialism
12. Point and know
Hot retail categories via Start up nation
1. Toys & games
2. Pet products
3. Juvenile products (don’t tempt me!)
4. Baby boomer products
5. Video game accessories
6. Organic products
7. Consumer electronics
1. Cloud Service Management becomes a requirement for adoption.
2. Cloud Security expands to encompass privacy, compliance, and governance.
3. The Service Level Agreement becomes a key-buying criterion.
4. Corporate management turns attention to security of Big Data.
5. The new definition of the computing environment changes customer expectations.
Dulux colour trends
5. Time – honoured
Food trends via Restaurant Hospitality magazine
1. Whole world on a plate
2. Widening flavour gap
3. Instead of bread
4. Innards & odd parts
5. In a pickle
6. Korean food
7. Not everyone is broke
8. Beer here
9. Wheels coming off food trucks
10. Chocolate ‘dirt’
11. End of skyscraper architecture
13. Hamburgers hanging in
14. Over supply of farmers markets, too much smoked food and misuse of artisan, heirloom and local.
To end, don’t forget my 26 words for 2012…
Great lists. 🙂
Room for one more?
Gerald Celente: 12 Trends for 2012
“Hold onto your hat, your wallet, and your wits.”
“After a tumultuous 2011 in which many of the trends we had forecast became headline news around the world, we are now forewarning of an even more tumultuous year to come.
While it would give us great pleasure to forecast a 2012 of joy and prosperity – all brought about by the wisdom and benevolence of our fearless leaders – since we are not running for office or looking to profit by gulling the people, we tell it as we see it in our 12 Top Trends 2012.”
One megatrend looms on the near horizon. And we forecast that when it strikes, it will be a shock felt around the world. Hyperbole it’s not! Our research has revealed that at the very highest levels of government this megatrend has been seriously discussed. Read on:
1. Economic Martial Law: Given the current economic and geopolitical conditions, the central banks and world governments already have plans in place to declare economic martial law … with the possibility of military martial law to follow.
2. Battlefield America: With a stroke of the Presidential pen, language was removed from an earlier version of the National Defense Authorization Act, granting the President authority to act as judge, jury and executioner. Citizens, welcome to “Battlefield America.”
3. Invasion of the Occtupy: 15 years ago, Gerald Celente predicted in his book Trends 2000 that prolonged protests would hit Wall Street in the early years of the new millennium and would spread nationwide. The “Occtupy” is now upon us, and it is like nothing history has ever witnessed.
4. Climax Time: The financial house of cards is collapsing, and in 2012 many of the long-simmering socioeconomic and geopolitical trends that Celente has accurately forecast will come to a climax. Some will arrive with a big bang and others less dramatically … but no less consequentially. Are you prepared? And what’s next for the world?
5. Technocrat Takeover: “Democracy is Dead; Long Live the Technocrat!” A pair of lightning-quick financial coup d’états in Greece and Italy have installed two unelected figures as head of state. No one yet in the mainstream media is calling this merger of state and corporate powers by its proper name: Fascism, nor are they calling these “technocrats” by their proper name: Bankers! Can a rudderless ship be saved because technocrat is at the helm?
6. Repatriate! Repatriate!: It took a small, but financially and politically powerful group to sell the world on globalization, and it will take a large, committed and coordinated citizens’ movement to “un-sell” it. “Repatriate! Repatriate!” will pit the creative instincts of a multitude of individuals against the repressive monopoly of the multinationals.
7. Secession Obsession: Winds of political change are blowing from Tunisia to Russia and everywhere in between, opening a window of opportunity through which previously unimaginable political options may now be considered: radical decentralization, Internet-based direct democracy, secession, and even the peaceful dissolution of nations, offering the possibility for a new world “disorder.”
8. Safe Havens: As the signs of imminent economic and social collapse become more pronounced, legions of New Millennium survivalists are, or will be, thinking about looking for methods and ways to escape the resulting turmoil. Those “on-trend” have already taken measure to implement Gerald Celente’s 3 G’s: Gold, Guns and a Getaway plan. Where to go? What to do? Top Trends 2012 will guide the way.
9. Big Brother Internet: The coming year will be the beginning of the end of Internet Freedom: A battle between the governments and the people. Governments will propose legislation for a new “authentication technology,” requiring Internet users to present the equivalent of a driver’s license and/or bill of health to navigate cyberspace. For the general population it will represent yet another curtailing of freedom and level of governmental control.
10. Direct vs. Faux Democracy: In every corner of the world, a restive populace has made it clear that it’s disgusted with “politics as usual” and is looking for change. Government, in all its forms – democracy, autocracy, monarchy, socialism, communism – just isn’’t working. The only viable solution is to take the vote out of the hands of party politicians and institute Direct Democracy. If the Swiss can do it, why can’t anyone else?
11. Alternative Energy 2012: Even under the cloud of Fukushima, the harnessing of nuclear power is being reinvigorated by a fuel that is significantly safer than uranium and by the introduction of small, modular, portable reactors that reduce costs and construction time. In addition, there are dozens of projects underway that explore the possibility of creating cleaner, competitively priced liquid fuels distilled from natural sources. Plan to start saying goodbye to conventional liquid fuels!
12. Going Out in Style: In the bleak terrain of 2012 and beyond, “Affordable sophistication” will direct and inspire products, fashion, music, the fine arts and entertainment at all levels. US businesses would be wise to wake up and tap into the dormant desire for old time quality and the America that was.
Thanks! Another one that’s too long to do a summary on is from Marian Saltzman at Euro RSCG PR. Nice little (rather big!) pdf of 2012 trends…
One for luck (food trends)…
More food trends…
Fascinating links Richard.
One thing that stood out for me these past few weeks -can’t now recall where it came from- was the rise of “prophesy fatigue” which would seem to impact on an awful lot of areas. The MSM is approaching full ‘apocalyptic zeitgiest’ mode but do people have the stomach for it?
very odd times indeed.