So Volvo are now using the tag line “Human Made”. Meanwhile, there’s a new book out called How to be Human (I was going to use that at one point) and I’ve just seen a t-shirt with the slogan “Remain Human.” (I want one of these). What’s going on here?

I don’t think this has anything to do with the Big Tech Backlash I first speculated about around two years ago. This has to do with the ethical and financial behaviour of certain companies in Silicon Valley along with worries about invasions of privacy and the addictive nature (deliberately designed) of social media and smart phones.
No, this is something else. I’m not sure what yet, but my gut feeling is that it has something to do with the stream of scare articles about AI and robotics and the imbalance between analog and digital.

It’s a human feeling, so it’s hard to put your finger on it.