A good Twitter posse is better than a Google algorithm. Discuss.
(With apologies to Bruce Nussbaum at Business Week).
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A good Twitter posse is better than a Google algorithm. Discuss.
(With apologies to Bruce Nussbaum at Business Week).
But is a good newspaper editor or librarian better than either?
Nonsense.
Click throughs on Google results must be close to 100% – because people go to Google to jump to another website.
Click throughs on Twitter results are probably much lower, because people are reading a Twitter feed as a content feed in it’s own right.
So unless your key message is less than 140 characters and you publish your content at just the right time (before it gets replaced (pushed down) with a thousand more tweets), Google is far, far more important.
Oh I agree. I also think people confuse scale or reach with influence.
One other thing. What Bruce might be getting at I suspect is that Twitter could be a better filter on the basis that people’s own networks are better filters for information (e.g. more personalized and maybe more local too sometimes). I don’t really agree with this but it’s an interesting argument.