My 2010+ trends & technology timeline is being translated into Polish for a magazine. The guy doing the translation has asked me what I mean by ‘Sense of Entitlement’? Apparently the phrase doesn’t translate very well into Polish.

What I mean, and I think this is important, is that people increasingly believe that they are at the centre of the universe. That they are entitled to have anything they want anyway they want it. This obviously has strong links with individualism and personalisation, but the question to my mind is whether or not this trend is on the wane?