Research by BMRB for the East of England Development Agency says that our brains are at their most creative when they’re not in the office or working on a specific problem. 23% of men and 37% of women have their best ideas in bed compared to 17% and 6% at work respectively. Other favourite places include outside (19% and 18%), in the bath or shower (10% and 15%) and in the car (14% and 9%). This research is broadly similar to other research carried out a few years ago by the Roffey Park Management Institute but also highlights the differences between men and women.