If you recall, there was an earlier post about a scenario matrix for 2009+ that I created with Oliver Freeman and Wayde Bull. The scenario matrix was originally created to look at the future of brands but it seems to have a resonance way beyond this area.

A good example is a slide that I saw recently from a Belgian research company that was investigating the implications of the current financial meltdown. The slide (used here with permission) appears above and has striking similarities with the previous matrix, which appears again below.

See what you think.