Do you really care who wins the next election? — aren’t they all the same anyway? Perhaps this is why, in the UK, more people belong to the Royal Society for the Protection of Birds (RSPB) than all three major political parties combined. Take another example. More young people voted on American Pop Idol than in the last US Federal election. But politicians in Lithuania have developed a novel solution – give away drinks at polling stations. At a recent election voting increased from 23% to 65% as a result.