The idea of crowd intelligence is simple: the wisdom of a large group of people is nearly always greater than the intelligence of any single member. The theory is especially hot in Internet circles – where obviously it’s very easy to access the collective intelligence of users – but it’s also emerging as a hot forecasting tool in financial markets. The idea is as old as the hills, but it’s re-emerged due to technological developments (eg, convergence and social networks), and a book called ‘The Wisdom of Crowds’ by James Surowiecki. Goldman Sachs, Deutsche Bank and Hewlett-Packard are all using group wisdom to predict everything from next quarter sales figures to future economic indicators. Group prediction can even be played for fun on various websites like www.ideosphere.com, www.hsx.com and www. longbets.org. Is this a future trend or just a short-term management fad? What do you all think?