I had an interesting question from a workshop with EDF Energy a few days ago. I was talking about strong trends spawning counter-trends. Examples might include globalisation and localisation or fast food and slow food. So the question from EDF was has a counter-trend ever become stronger than the original trend?

It’s hard to think of anything, although localisation is building to the point where it could take over much as it did before in 1914 (some might argue). Anyone got any thoughts?