Have you noticed how people are saying “back in the day” all of a sudden? Even people that weren’t born “back in the day”. What does it mean? OK, it’s the title of a (2014) film, but surely that’s not it. My take on it is that it means back before things got complex and confusing (or perhaps pre-2008 when money went mad, in which case 20-somethings were indeed around then).

Will the phrase disappear and fast as it arrived (like “step up”, “Heads up” or “reach out”) or will it endure? I’ll give it to the end of this year.