1. Real & Raw
Digitalisation and virtualisation, and the resultant dizziness and remoteness of everyday life, are creating a growing interest in things that are local, slow, real and raw. The localisation, voluntary simplicity and slow movements have been around for a while, but they appear to be gaining momentum of late and have spun off a number of connections ranging from hobby baking to sewing. Meanwhile, digital perfection and homogeneity are spawning an interest, not only in provenance, but in patina and one-off imperfection.This can be seen in high-end fashion, for example the trend for artful distress is especially evident at the luxury end of the fashion world, but some might argue that this is neither real nor raw. A better example can be found in the classic car market, where cracked leather and faded paint are now more valuable that restored perfection.

Image: Drivingphilosopher.blogspot.com