Trend #6: IMBYs

People are becoming disillusioned with the effects of globalisation. Thus we are starting to see the development of campaigns to make production and consumption more local.Hence IMBYs (In My Back Yard). This trend is the opposite of the previous NIMBY trend (Not In My Back Yard).

This links with environmental concerns but is also driven by a desire to control outcomes. Thus, in the same way that people once campaigned to stop things happening locally, there will now be campaigns to ensure that everything from factories to schools are built around the corner and support the local community.

The trend is most evident with food where localisation and provenance are already important but the trend will move beyond this to affect everything from politics to business.