9.Too Much Information

What is it?
Information is no longer power. People are drowning in information caused by the level of global connectivity and digitalization. The media trend of user-generated content, together with the widespread adoption of location aware devices such as GPS-enabled mobile phones, will make this situation even worse in the future.

Parallel to this outbreak of content confusion, individuals are becoming disorientated by the amount of choice that is now available in every market from laptops to toothpaste. In short, people have never had so much choice but equally they have also never had less time. The result is the emergence of the ‘attention economy’, where people trade their limited time and attention for economic benefit.

Opportunities:
Using software and machines to reduce complexity. Also software and services that filter, sift or edit large amounts of information.

Risks:
Decision paralysis caused by too much information.