Overall, people will cope — just – with the avalanche of change, uncertainty and anxiety but many of them will seek refuge in the past. They will escape the present through various nostalgic pursuits although their love of the old will sit alongside a fondness for the new.
They will mentally return to the eras in which they grew up, which they will perceive (often incorrectly) as being safer, warmer and more certain than the present or the future. They will covert old cars, old clothes, old music and even old technology. Again, this is already happening. Just look at the popularity of old arcade video games (Pong), old car designs (the ‘new’ VW Beetle), old running shoes and ‘old’ food (recipes). Indeed, as people and products become more perfect (humans through surgery and gene modification — products through quality control and innovation) we will seek out people and products that are imperfect.
Patina will be big in the future. Women with facial lines will be highly desirable while new hydrogen powered cars will be available with used looking paintwork and worn leather seats as optional extras. Another example is pornography. The fastest growing segment of the pornography industry worldwide is ‘real’ or ‘amateur’ pornography using real people rather than airbrushed or surgically enhanced ‘models’. In other words porn like it used to be. Nostalgic pornography for the over-seventies crowd? That will be coming along shortly too.