Sorry everyone, I’ve been up in the mountains without email. So back to the book. Here’s another sneak peak…

But back to anxiety. What will people be running away from in the future? What will we be afraid of in the year 2050?  The answer is that people will be running away from reality.  People will be disorientated and uncomfortable due to the level and speed of change so they will seek refuge in other places (holidays, books, games, films etc).  The entertainment industry will therefore become the biggest game in town. Add to this the natural human inclination to see what’s next and you have a society that will refuse to tackle current issues like debt, education, healthcare and transport, whilst simultaneously worrying about things that happened in the past or might happen in the future (e.g. asteroid strikes).
We will be afraid of not knowing. We will be afraid of things that are outside our control. We will be afraid of uncertainty. Most of all perhaps we will be afraid of ‘them’ – people that come from somewhere else and I don’t mean the planet Mars. These fears will drive the accumulation of information. We will crave ‘scientific’ data on the statistical probability of everything whilst simultaneously seeking out the personal stories of people, products and organisations as some kind of faux reassurance.