I’m not sure what to make of this. On the one hand it’s just clickbait, a way to get dumb people to visit Gwyneth Paltrow’s Goop website and part with crazy amounts of money for utter rubbish (shades of Reggie Perrin’s Grot shop). On the other hand, it’s perhaps representative of the strange times in which we live, times in which people feel they can say, do or be anything, but become incandescent with rage if someone else says, does, or is something they don’t like. Times in which there are increasingly no rules and boundaries, and simultaneously dozens of new ones every day.

Just out of interest, would the reaction be the same if Jeremy Clarkson brought out a car air freshener called, I don’t know, something like This Smells Like My ……