Here’s something I’ve discovered. Many things move up and down and in some cases round and round. Therefore, if you have an idea that’s off-trend, or against conventional wisdom, the best thing to do in some instances is simply wait. Case in point my own low-fi newsletter called brainmail. It ran for about 12-years, but I eventually killed it off due to GDPR amongst other things. But it now looks like a hot new idea.
What’s that Confucius, or some other old dude, once said? Something like if you sit on a river bank and wait for long enough, the body of your enemy will eventually float past. BTW, sitting by the water in Lisbon, at the Web Summit, this thought feels especially true.