Trends are not where the future is found

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I’ve had a bit of an epiphany. I was talking to someone last week about what the future of retail might look like…in 2020. That’s right, how the future will look in 48-months. Such a timescale automatically pulls anyone back into now and the projection of current trends and technologies forward. This is when reality destroys your thinking. I was polite and hopefully helpful but that’s me done. I’m no longer interested in the year after next or anything less than a decade away. As far as possible I am going to stop using trends as an excuse to talk about the future and think about the real future instead. From now in it’s timescales of 2030, 2040 and 2050 .

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