Britain in 2012

I was moaning about a lack of 2012 trends material the other day, so it was nice to hear from Dean over at McCann, an advertising agency, in London. Herewith their run down on 2012 trends with a focus on the UK.

The Twidiot filter is especially interesting and should immediately be shown to the table of 12 people I sat next to in Switzerland last week at dinner. I swear to you that they all ate dinner for over an hour all glued to various mobile devices (one even had head phones on throughout). I think they must have spoken directly to each other for less than five minutes.

Click here to view Britain 2012. BTW, a nice counter-point to this would be Britain in 2012 by the ESRC.

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