Flight to the physical?

Here are some interesting statistics. According to Peter Jones Department store in the UK, sales of white writing paper are up 102% against last year. Fountain pen sales are up 28%, ballpoint pens are up 36% and calligraphy sets are up 73%.

Now you could say that this is due to recession. People are trying to save money by writing letters rather than buying expensive greeting cards. I don’t think so. I think it’s a reaction against the sterility of email and texts. Paper is more tactile and more sensual and a handwritten notes says something than digital communication can’t.

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