Slow food might be flavour of the month for the fortunate few, but for the rest of us it’s business as usual – only faster. Think of micro-waves mums, hectic households, fast casual, portability and drive-by dining (eg McDonald’s ‘McGriddle’ sandwiches). Indeed, if they can’t eat it fast, consumers won’t swallow it. As someone once said, the future will be just like present, only faster and more expensive.