Video on demand

50.jpgOf all the media trends that are around at the moment one of the biggest is digital video. This is variously called video-on-demand, mobile video and Internet video. Whatever you call it, it’s changing the media landscape forever thanks in part to devices like Apple’s video iPod and tie-ups like the recently announced deal between Pixar (owned by Steve Jobs) and Disney, which could put Apple firmly in the driving seat when it comes to unlocking Disney’s digital attic. Of course there are still issues like bandwidth, but the rapid uptake of broadband will partly solve that problem. Implications? We’ll be watching a lot more ‘old’ (retro) TV and film content as the digital archives are opened up. We’ll also be watching what we want, when we want it on whatever device we want which will lead to a further decline in families sitting down to watch TV together. Families will still be watching TV but they’ll be watching different shows on different devices in different places. At some point (5 years, maybe 10?) you will be able to access every television programme and every film ever made and viewers will be producing their own content and directly influencing what other people watch.

This entry was posted in Media. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *