Here is my final list of new trends for 2010. Note that this list does not replace previous lists – this is merely a list of things that I’m starting to see or expect to emerge over the next 12-18 months.
The list (not in any particular order).
Globalization unravelling
Re-sourcing (industrial repatriation)
Expecting less
Conspicuous non-consumption
Unsupervised adults (UK only)
Constant partial stupidity
Digital isolation
Flight to the physical
Hunger for shared experiences
Fear fatigue (Max Kaeh’s idea)
If you are interested, here’s a list of my previous trends together with some brief comments about whether the trend has moved up (is more important), down (less) or is on hold.
2008+ Top Ten Trends (released January 2006)
1. Rhythm & balance (up)
2. Karma capitalism (up)
3. Making things (up)
4. Something for nothing (hold)
5. Industrial provenance (up)
6. Robotics (up)
7. Data visualisation (up)
8. Reality mining (up)
9. Eco-exhaustion (hold)
10. Fantasy & escape (up)
2007+ Top Ten Trends (released January 2007)
1. Simplicity (up)
2. My way (hold)
3. Self reliance (up)
4. Carbon (up/hold)
5. Water (hold)
6. Open (up)
7. Private equity (down)
8. Low cost (up)
9. Luxury (down)
10. Meaning (up)
2006+ Top Ten Trends (released January 2006)
1. Anxiety (up)
2. Connectedness (up)
3. Speeding-up (up/hold)
4. Mobility (hold)
5. Convergence (up)
6. Privacy (hold)
7. Nostalgia (up)
8. Localisation (up)
9. Authenticity (up)
10. Happiness (hold)
Constant partial stupidity – brilliant.
Pardon my ignorance but what is flight to the physical?
Flight to the physical is a counter-trend to digital and virtual. For example, the survival of vinyl. In Australia, vinyl records – and record shops – are making a comeback. In Japan sales of fountain pens are doing well. So too are sales of ‘wet film’ for 35mm photography. Part of all this is undoubtedly to do with nostalgia – or being seen to be ‘different’ – but there is something much deeper going on here too. BTW, I will be putting up full explanations on each trend in due course (on the blog to start with and then in my 2010+ report – free download).
Ah, makes sense, thank you. Look forward to the report!
Globalization unravelling isn’t quite right but I can’t figure out the right phrase.
I can’t see globalization stopping, although it may slow down. It’s more the idea that things are collapsing back into national boundaries (look at banks) and the thought that people are growing increasingly uncomfortable with a global world Neo-Nationalism perhaps? Just localization maybe?