Personal tastes

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I hear that Heston Blumenthal, he of TV and supermarket fame, is re—opening his Fat Duck restaurant with a twist. A team of assistants will research customers when they book so that diners are served individually tailored food. It’s not clear how this will be done – Google searches perhaps? – but leaves a slightly odd taste in the mouth. It’s simultaneously rather fun and monumentally creepy. Links with personalisation trend.

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