I think this is interesting. iKonoTV is a channel that broadcasts art. That’s it. Just art in two-minutes chunks with no interruptions. The channel has been broadcasting for a year across south Asia, north Africa and the Middle East and has just expanded into mainland Europe (but not the UK).
What’s this about? On the supply side it seems to be about democratising art – making it more accessible and more widely available. On the demand side I suspect it’s about escaping from the cacophony of modern life and enjoying small moments of beauty that touch upon three universal themes: life, love and death.
It is also perhaps about stillness and attention in an age where TV companies are obsessed with the loud rapid-fire delivery of the most information in the shortest amount of time.