The more I think about 2012 the more I think that there is no observable trend – apart from uncertainty and volatility, which in turn create anxiety. I think it’s more or less true that anything could happen.

However, an interesting tiny tidbit by Tyler Brule in the FT over the weekend. He mentions that consumers are looking for authenticity, patina, direction and warmth. I think those last two are rather interesting. People are indeed looking for leadership, vision and direction, the only problem is we are not thinking and will settle for anyone that gives the illusion of these things.

Warmth is especially astute. I think people are indeed looking for security, comfort and a feeling of physical and emotional affection from other people, especially when so many relationships have been eroded by digital mediation.

BTW, for more on 2012 trends click the tag below…