My book launch is getting close…next Monday.
Meanwhile, I’ve been in Melbourne talking at Innofuture (www.innofuture.com.au). If by any chance you’re in Melbourne tomorrow get down there for the second and final day and hear Tom Kelley from Ideo speak about how the legendary design firm works.
I was speaking on future trends and caused a few sharp intakes of breath by suggesting that Climate Change was a fad. Actually I didn’t say that (although that’s how I’ll be quoted). What I did say was that the panic reaction to Climate Change was out of all proportion. Basically it’s a problem but we’ll solve it through a mixture of innovation, regulation and attitudinal change. It is also not our biggest long-term problem. Resource and materials scarcity (including people) will prove to be a much bigger challenge if the current rate of development continues.
What really interests me about Climate Change is this. Why do we currently take worst-case scenarios to be most likely outcomes and why do we run from one mad panic to the next all the time? Last year it was global flu pandemics and before that (in no particular order) we had deep vein thrombosis (on long-haul flights), asteroids impacting the earth, Y2K, acid rain etc etc. One theory is that, historically speaking, apocalyptic thinking tends to occur during periods of rapid social and technological change. Is that what’s going on?