Monthly Archives: November 2006

Search for meaning

Back in 1943 Abraham Maslow produced a paper called A Theory of Human Motivation in which he contended that once an individual’s basic biological needs (food, water, sleep etc) have been met he/she would seek to satisfy a number of … Continue reading

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Luxury

As low cost services spread across the world, so too does the appeal of the opposite: high-cost, high touch exclusivity and personal pampering. To use the travel analogy once again, for some people low cost fares leave extra cash to … Continue reading

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Low cost

Markets used to consist of a broad range of offers ranging from the cheap and nasty at the one end through ‘everyday’ to luxury. Mass markets generally sat somewhere in the middle. Not any more. As people have become richer … Continue reading

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Private equity

According to The Economist magazine there was a 60% growth in the use of the words private equity in the financial media between April 2003 and April 2005. Looking back over the past decade the phrase has seen a 1,000% … Continue reading

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Open innovation

A recent issue of Business 2.0 magazine printed a list called 50 People Who Matter Now.In number one place was you. This is cheeky and provocative in equal measure but it’s also 100% correct. Not so long ago, companies created … Continue reading

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Water

It takes 11,000 litres of water to make a hamburger and 83,000 to make a medium-sized family car. The average person uses 135 litres every day, most of which is wasted.Water, or more precisely the lack of it, will be … Continue reading

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Carbon

Are you leading a carbon neutral life? The desire to be green (or, at least, to be seen as green) is trickling down from countries, through companies and organisations to individuals. First organisations like the National Football League in the … Continue reading

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Self-reliance

Companies (and governments) are telling people to do it for themselves. The theory is that this will save you and me time and money, although the reality is that more often than not this DIY trend is actually saving the … Continue reading

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My Way

Ever since Henry Ford invented mass production, companies have pursued a strategy of standardisation. Given globalisation, you’d think that standardisation would be intensifying but you’d be wrong. First, consumer markets are fragmenting. In the 1970s, the US population was typically … Continue reading

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Simplicity

A trend that’s sweeping through the technology industry is simplicity. The idea is starting to make its presence felt in other areas too. Business tends to make things complicated because it’s easier that way. Hence many products are over-engineered and … Continue reading

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