How can you have a list of top trends and innovations without mentioning Apple’s i-Pod somewhere? The i-Pod is an excellent example of all sorts of trends including place shifting, device convergence, Moore’s Law and miniaturisation. However, the most interesting thing about the innovation is that it personifies personalisation.Globalisation creates commodification and homogenisation, which in turn creates the counter trend of personalisation as people react against standard issue products. Add a dose of technology and hey presto you’ve got a product that users can tailor to their own tastes and needs. Expect dozens of products in different markets to offer a similar degree of personalisation in the coming years as customer desire meets technological possibilities.